Forces Shaping Tourism
Culture and Society: Cultural values/differences
Education and Personality
Life Cycle Stages
Traditional Family Lifecycle
Essentials for Successful Place Branding
What do we want to be known for?
How can we stand out from the crowd?
When others are exposed to our destinations
name, what thoughts and feelings are we
hoping they have?
By definition have the ability to _ people to them.
Can be developed _.
Are classified as primary or secondary/stopover.
Site attractions are _ _ with their locations
being _, while event attractions are _ in
Lets Talk Impact
The role of tourism in
Increase foreign exchange earnings
Life cycle (seven distinct stages)
Tourism planning participants and their roles
Seven steps in the tourism planning process (not to be confused by the seven
steps of destination branding/marketing)
o Activity analysis
Why does the Government get
involved in Tourism?
Tourism travels across national borders
Can help further international relations between borders
Because of environmental reasons
What are you changing, altering or loosi