Spring 2016 M300 Test Review Exam #1
1. Define Marketing and what elements are needed
a. Exchange from market from consumer and vise versa
2. Define the Marketing Framework (5Cs, STP, 4Ps)
3. Eras of Marketing
4. The marketing mix: product, pric
Compared to telephone and mail surveys, Internetbased surveys offer marketing researchers:
relatively high response rates.
results that can be processed and received
more honesty by respondents.
relatively lower costs
all of the
The Segmentation, Targeting and Positioning Process is not always linear, but the final stage
identify and develop a positioning
select a target market.
describe the segments.
establish the strategy or objectives.
Eduardo is working on creating a marketing mix for his firm's business-to-business products,
and he is looking at government action. He is concerned that some of the foreign
governments may place limits on the quantity of his products that can