Thursday, January 23, 2014
1. What is Essence of Marketing?
We're all targets of marketing campaigns
All recipients of marketing messages
All partners in social fabrication of marketing communities
Researchers who have studied organizational buying identify three types of buying situations:
straight rebuy, new buy, and modified rebuy. These are collectively are known as what?
The _ American subculture as a whole is characterized by hard work, strong family ties,
appreciation for education, and median family incomes exceeding those of any other ethnic group.
In routine problem solving, the num
1. Marketing expertise is gained
only through careful study of relevant marketing success stories.
only by large firms with many years of experience; it is practically impossible for entrepreneurial
startup companies to achieve it.
most often by mentor
1. _ often assist companies and the employees with ethical issues by formally
addressing contributions to government officials and political parties, customer and supplier
relations, conflicts of interest, and accurate recordkeeping.
State and local laws