Describe why job analysis is a basic
human resource tool.
Identify the types of information required for
job analysis and JA methods.
Describe the components of a well-designed
Purdue University Northwest Fall 2016 Marketing Research Dr. Turedi
Deliverable 1 Rubric 20 points
1. Reasons of marketing research need 8 points
Appropriate executive summary is given 2 points
o Marketing research purpose is clearly stated
College of Business
MKG 42500- Marketing Research
Ceren EKEBAS-TUREDI, Ph.D.
Assistant Professor of Marketing
Tech 199 PNW Westville Campus Office
Ch. 1 Introduction to Mkt Research
Marketing 425 Notes
Thu Aug 25,2016
What is marketing?
Convincing why a product is better than another
How to get people to look at a product
Targeting positioning and segmentation
Starts w/finding the needs (finding
Fall 2016 Marketing Research Group Project- Purdue University Northwest, Dr. Turedi.
Marketing Research Group Project
The objective of the research project is to allow students to apply what they learn in the class to
real marketing research practice. Pro
The deadline of this DB is September 5 by noon (CST).
This is the first discussion board of the semester. Please check
the syllabus for the expectations regarding the discussion boards.
The main purpose of these boards is to hear your thoughts and
This discussion board asks your evaluation regarding
repositioning strategy of Wendy's. Please make sure that you do
research to know the company (you can even watch some of their
commercials on YouTube).
A few years ago Wendys International Inc. seemed l