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  • 37 terms

    Term:

    two marketing communication tools

    Definition:

    advertising and public relations

    • MKT 304 Chapter 15
    • 37 terms
    • Vocabulary for MKT 304 Chapter 15. Find, create, and access Advertising, MKT 304, advertising campaigns, Advertising agency, flashcards with Course Hero.
  • 25 terms

    Term:

    Retailing

    Definition:

    All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.

    • Chapter 13
    • 25 terms
    • Vocabulary for Chapter 13. Find, create, and access retail store, Independent off-price retailer, price retailer flashcards with Course Hero.
  • 15 terms

    Term:

    Price

    Definition:

    The amount of money charged for a product or service or the sum of the values that customers exchange for the benefits of having or using the product or service.

    • Chapter 10
    • 15 terms
    • Vocabulary for Chapter 10. Find, create, and access Pricing, flashcards with Course Hero.
  • 26 terms

    Term:

    Abduction

    Definition:

    The movement of a limb of other part AWAY from the midline

    • Musculoskeletal
    • 26 terms
    • Vocabulary for Musculoskeletal. Find, create, and access Synovial joint, excessive outward curvature, Barlow maneuver, flashcards with Course Hero.
  • 23 terms

    Term:

    Aneurysm

    Definition:

    an excessive localized enlargement of an artery caused by a weakening of the artery wall.

    • Abdomen
    • 23 terms
    • Vocabulary for Abdomen. Find, create, and access Human abdomen, flashcards with Course Hero.
  • 22 terms

    Term:

    Allen Test

    Definition:

    The hand is elevated and the patient/person is asked to make a fist for about 30 seconds. Pressure is applied over the ulnar and the radial arteries so as to occlude both of them.

    • Peripheral Vascular System and Lymphatics
    • 22 terms
    • Vocabulary for Peripheral Vascular System and Lymphatics. Find, create, and access Peripheral pitting edema, flashcards with Course Hero.
  • 14 terms

    Term:

    Anthropometry

    Definition:

    the scientific study of the measurements and proportions of the human body.

    • Nutritional Assessment
    • 14 terms
    • Vocabulary for Nutritional Assessment. Find, create, and access Nutrition, Body mass index, arm muscle circumference, upper arm length flashcards with Course Hero.

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