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MKT 304 marketing 304

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  • 37 terms

    Term:

    two marketing communication tools

    Definition:

    advertising and public relationsdefinition

    • MKT 304 Chapter 15
    • 37 terms
    • Vocabulary for MKT 304 Chapter 15. Find, create, and access MKT 304, flashcards with Course Hero.
  • 25 terms

    Term:

    Retailing

    Definition:

    All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.definition

    • Chapter 13
    • 25 terms
    • Vocabulary for Chapter 13. Find, create, and access flashcards with Course Hero.
  • 15 terms

    Term:

    Price

    Definition:

    The amount of money charged for a product or service or the sum of the values that customers exchange for the benefits of having or using the product or service.definition

    • Chapter 10
    • 15 terms
    • Vocabulary for Chapter 10. Find, create, and access flashcards with Course Hero.


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