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MKT 304 marketing 304

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  • 37 terms


    two marketing communication tools


    advertising and public relations

    • MKT 304 Chapter 15
    • 37 terms
    • Vocabulary for MKT 304 Chapter 15. Find, create, and access Advertising, MKT 304, advertising campaigns, Advertising agency, flashcards with Course Hero.
  • 25 terms




    All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.

    • Chapter 13
    • 25 terms
    • Vocabulary for Chapter 13. Find, create, and access retail store, Independent off-price retailer, price retailer flashcards with Course Hero.
  • 15 terms




    The amount of money charged for a product or service or the sum of the values that customers exchange for the benefits of having or using the product or service.

    • Chapter 10
    • 15 terms
    • Vocabulary for Chapter 10. Find, create, and access Pricing, flashcards with Course Hero.

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    • Profile picture
    Mar 11, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would recommend this class because he is a very good teacher. He teaches to the book but also makes you think of how different aspects will connect to the real world. He makes us do articles and has us explain how they relate to marketing.

    Course highlights:

    I learned about different aspects of marketing and how they all relate back to one another. I think the highlight of the class for me was being able to expand on my marketing knowledge even more than I have already learned.

    Hours per week:

    3-5 hours

    Advice for students:

    Do not miss class make sure that you show up and do the readings. There are times that you will have a lecture and a quiz all at the same time. The lectures are helpful because they aid you in taking the quizzes. Al lot of the material reviewed will be on the quiz.

    • Spring 2017
    • Musa Pinar
    • Yes
    • Many Small Assignments A Few Big Assignments Great Discussions

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