Strategic Management Chapter 2 Analyzing the External Environment of the Firm
Creating the Environmentally Aware Organization
Managers use three important processes to become environmentally aware. Scanning Monitoring Competitive Intelligence
Strategic Management Chapter 3 Analyzing the Internal Environment of the Firm
Value-Chain analysis views the organization as a sequential process of value-creating activities. It is based on the simple notion that a firm engages in a
Strategic Management Chapter 1 Creating Competitive Advantages
What is Strategic Management?
Given the many challenges and opportunities in the global marketplace, todays managers must do more than set long-term strategies and hope for the best. They must