Unit 4 ( 4 Hrs)
Natural and Technological Environment:
Technological leadership and followership
Sources of technological dynamics, impact of technology on globalization,
Transfer of technology
Time lags in technology introduction
Introduction- Business Meaning, Definition, Nature & Scope,
Types of Business Organizations
Business Environment- Meaning, Characteristics, Scope and Significance
Components of Business Environment.
Introduction to Micro-Environment Internal Enviro
Unit 3 (8Hrs)
A) Social and Cultural Environment Nature, Impact of foreign culture on Business, Traditional Values
and its Impact, Social Audit Meaning and Importance of Corporate Governance and Social
Responsibility of Bu
International Environment (12Hrs)
International forces in Business Environment, SEZ, EPZ, GATT/ WTO,
Globalization Meaning , Nature and stages of Globalization, features of Globalization,
Foreign Market entry strategies,
Economic, Political and Legal environment - Political Institutions- Legislature, Executive,
Role of government in Business,
Legal framework in India.
Economic environment- economic system and economic policies.
Concept of Capitalism