What are the three basic ways of managing a strategic alliance?
Shared-Management Agreement - Both partners participate actively. Assigned Arrangement One partner takes primary responsibility. Delegated Arrangement - Both partners delegate
management to t
What are the primary advantages and disadvantages of exporting?
Advantages: Relatively low financial exposures, permits gradual market entry, acquire
knowledge about local market, avoid restrictions on foreign investment. Disadvantages:
vulnerability to t
What are the steps in conducting a foreign market analysis?
First, they must assess alternative markets, looking at market potential, levels of competition,
legal & political environment, and sociocultural influences. Second, they must evaluate costs,