BUS330- PR 330 * We aren't endorsed by this school

BUS330- PR 330 Principles of Marketing

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  • Professor:
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    Shiquita Blue, MaryDeming, Benjamin Pitts, Veronica Ramsundar, Mark Harmon
  • Average Course Rating (from 2 Students)

    5.0/5
    Overall Rating Breakdown
    • 2 Advice
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    • 1
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  • Course Difficulty Rating

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    • Medium 50%

    • Hard 50%

  • Top Course Tags

    Great Intro to the Subject

    Always Do the Reading

    Final Paper

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  • 25 terms

    Term:

    bricks-and-clicks

    Definition:

    A location strategy that combines a physical retail location with an online catalog.

    • BUS330
    • 25 terms
    • Vocabulary for BUS330. Find, create flashcards with Course Hero.
  • 24 terms

    Term:

    Place

    Definition:

    DEFINITION: One of the four utilities of customer value, the location or means by which the buyer/consumer takes ownership of the offering. NOTES: *Place is a fundamental component of marketing strategy, but that term has fallen out of favor among marketers. Replacing it is the word "distribution" and a suite of related concepts. *Place is integrally connected with the other marketing mix decisions; it cannot be considered in isolation.

    • 4.1 Why Place Matters
    • 24 terms
    • Vocabulary for 4.1 Why Place Matters. Find, create, and access Marketing Mix, flashcards with Course Hero.
  • 19 terms

    Term:

    Product

    Definition:

    A physical entity, a service, an idea, or any combination of the three designed to satisfy a customer's wants or needs

    • Product Life Cycle Concept
    • 19 terms
    • Vocabulary for Product Life Cycle Concept. Find, create, and access Product, flashcards with Course Hero.
  • 8 terms

    Term:

    Shwartz, Barry

    Definition:

    Author of 2005 book The Paradox of Choice: Why More is Less

    • The Paradox of Choice
    • 8 terms
    • Vocabulary for The Paradox of Choice. Find, create, and access Theory, flashcards with Course Hero.

Principles of Marketing Advice

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    • Profile picture
    Apr 09, 2017
    | Would highly recommend.

    This class was tough.

    Course Overview:

    This class was divergent from others I have taken in that the discussions were non-tradition and exciting as were the weekly assignment. That said, there was a lot of little assignments and learning different online tools that did take up a little bit of my time.

    Course highlights:

    Learning the web design tools and publishing them for people to see. The creativity needed to complete this course successful was also one my favorite parts.

    Hours per week:

    9-11 hours

    Advice for students:

    Relax and enjoy it. Sure, it's a lot of work but it's really fun too, even though sometimes it was a pain in the butt.

    • Winter 2016
    • Mark Harmon
    • Yes
    • Great Intro to the Subject Many Small Assignments Requires Lots of Research
    • Profile picture
    Oct 18, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This course is a great introduction to marketing and its importance.

    Course highlights:

    I learned how to market effectively and how to reach my target market.

    Hours per week:

    3-5 hours

    Advice for students:

    Be prepared by reading all assigned material before your assignments are due.

    • Fall 2016
    • Benjamin Pitts
    • Yes
    • Great Intro to the Subject Always Do the Reading Final Paper

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