BUS330- PR 330 * We aren't endorsed by this school

BUS330- PR 330 Principles of Marketing

  • School:
  • Professor:
    {[ professorsList ]}
    Shiquita Blue, MaryDeming, Benjamin Pitts, Veronica Ramsundar

* We aren't endorsed by this school

Principles of Marketing Questions & Answers

Principles of Marketing Flashcards

Principles of Marketing Advice

Principles of Marketing Documents

Showing 1 to 30 of 39

Sort by:

Recent Documents

Principles of Marketing Questions & Answers

Principles of Marketing Flashcards

Showing 1 to 4 of 4

View all
  • 25 terms




    A location strategy that combines a physical retail location with an online catalog.definition

    • BUS330
    • 25 terms
    • Vocabulary for BUS330. Find, create flashcards with Course Hero.
  • 24 terms




    DEFINITION: One of the four utilities of customer value, the location or means by which the buyer/consumer takes ownership of the offering. NOTES: *Place is a fundamental component of marketing strategy, but that term has fallen out of favor among marketers. Replacing it is the word "distribution" and a suite of related concepts. *Place is integrally connected with the other marketing mix decisions; it cannot be considered in isolation.definition

    • 4.1 Why Place Matters
    • 24 terms
    • Vocabulary for 4.1 Why Place Matters. Find, create, and access Marketing Mix, flashcards with Course Hero.
  • 19 terms




    A physical entity, a service, an idea, or any combination of the three designed to satisfy a customer's wants or needsdefinition

    • Product Life Cycle Concept
    • 19 terms
    • Vocabulary for Product Life Cycle Concept. Find, create, and access Product, flashcards with Course Hero.
  • 8 terms


    Shwartz, Barry


    Author of 2005 book The Paradox of Choice: Why More is Lessdefinition

    • The Paradox of Choice
    • 8 terms
    • Vocabulary for The Paradox of Choice. Find, create, and access Theory, flashcards with Course Hero.

Principles of Marketing Advice

  • Average Rating

    Overall Rating Breakdown
    • 1 Advice
    • 5
    • 4
    • 3
    • 2
    • 1
  • Course Difficulty

    • Easy 0%

    • Medium 100%

    • Hard 0%

  • Top Course Tags

    Always Do the Reading

    Final Paper

    Great Intro to the Subject

Showing 1 to 1 of 1

View all
    • Profile picture
    Oct 18, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This course is a great introduction to marketing and its importance.

    Course highlights:

    I learned how to market effectively and how to reach my target market.

    Hours per week:

    3-5 hours

    Advice for students:

    Be prepared by reading all assigned material before your assignments are due.

    • Fall 2016
    • Benjamin Pitts
    • Yes
    • Great Intro to the Subject Always Do the Reading Final Paper

Ask a homework question - tutors are online