DEFINITION: One of the four utilities of customer value, the location or means by which the buyer/consumer takes ownership of the offering. NOTES: *Place is a fundamental component of marketing strategy, but that term has fallen out of favor among marketers. Replacing it is the word "distribution" and a suite of related concepts. *Place is integrally connected with the other marketing mix decisions; it cannot be considered in isolation.definition
Top Course Tags
Always Do the Reading
Great Intro to the Subject
Not too easy. Not too difficult.
This course is a great introduction to marketing and its importance.
I learned how to market effectively and how to reach my target market.
Hours per week:
Advice for students:
Be prepared by reading all assigned material before your assignments are due.