Even when trying to move listeners to action, you should never
substitute emotional appeals for evidence and reasoning. You should
always build your persuasive speech on a firm foundation of facts and
logic. This is important not just for ethical reasons,
ontrary to popular belief, language does not mirror
reality. It does not simply describe the world
as it is. Instead, language helps create
our sense of reality by giving meaning to events.
The words we use to label an event determine to
Regardless of the method of organization you use, remember to
limit the number of main points in the body of your speech. In a twominute presen-tation, you wont have time to develop more than two or
three main points.
Once you have selected those points,