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BUS330- PR Documents

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BUS330- PR Flashcards

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  • 25 terms

    Term:

    bricks-and-clicks

    Definition:

    A location strategy that combines a physical retail location with an online catalog.

    • BUS330
    • 25 terms
    • Vocabulary for BUS330. Find, create flashcards with Course Hero.
  • 24 terms

    Term:

    Place

    Definition:

    DEFINITION: One of the four utilities of customer value, the location or means by which the buyer/consumer takes ownership of the offering. NOTES: *Place is a fundamental component of marketing strategy, but that term has fallen out of favor among marketers. Replacing it is the word "distribution" and a suite of related concepts. *Place is integrally connected with the other marketing mix decisions; it cannot be considered in isolation.

    • 4.1 Why Place Matters
    • 24 terms
    • Vocabulary for 4.1 Why Place Matters. Find, create, and access Marketing Mix, flashcards with Course Hero.
  • 19 terms

    Term:

    Product

    Definition:

    A physical entity, a service, an idea, or any combination of the three designed to satisfy a customer's wants or needs

    • Product Life Cycle Concept
    • 19 terms
    • Vocabulary for Product Life Cycle Concept. Find, create, and access Product, flashcards with Course Hero.
  • 8 terms

    Term:

    Shwartz, Barry

    Definition:

    Author of 2005 book The Paradox of Choice: Why More is Less

    • The Paradox of Choice
    • 8 terms
    • Vocabulary for The Paradox of Choice. Find, create, and access Theory, flashcards with Course Hero.

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