Ethics Assessment Speechwriters have written many of the best speeches made by U.S.
presidents. Is such use of speechwriters ethical? Is it ethical for presidents to get the credit for the
Critical Assessment As you listen to classmates spe
23 Have a clear, responsible goal.
24 Provide your listeners with choices, and use sound
evidence and reasoning.
25 Share all evidence that will help your audience reach a
26 Be sensitive to, and tolerant of, differences, and
Use Sound Evidence and reasoning
Ethical speakers use such critical-thinking skills as
anal-ysis and evaluation to draw conclusions and
formulate arguments. Unethical speakers manipulate
emotions and substitute false claims for evidence and
successful strategies for rehearsing a
Rehearse your speech several times in a way that
re-creates the actual speech presentation
the essential elements of effective
The essential aspects of effec
Explain why it is important to be audiencecentered during each step of the speechmaking
Your audience influences your topic selection
and every aspect of presenting a speech.
Select and narrow an appropriate topic for a
Answers to three q
The body presents the main content of your speech.
The conclusion summarizes your key ideas.
Because your introduction previews the body of
your speech and your conclusion summarizes it,
prepare your introduction and conclusion after you