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  • 88 terms

    Term:

    Primary Schools of psychological thought

    Definition:

    cognitive, social, behaviorism (operant conditioning and respondent conditioning), Freudian/Psychoanalytic, humanistic (In reality, any given consumer behavior can be explained in multiple ways, from multiple theoretical perspectives of human thought and behavior)

    • Exam #1 MRKT 4598
    • 88 terms
    • Vocabulary for Exam #1 MRKT 4598. Find, create, and access Psychology, exchange value, flashcards with Course Hero.

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