You are required to demonstrate your ability to prepare amedia plan that defines media
requirements, specifies recommended media andspecific media vehicles, takes budget allocations
in to consideration, and hasmeasures in place to ev
Appendix: Eywa advertising brief
Client name: Carol Knox, MarketingDirector, Eywa
Project name: Earthsprite product launch
Prepared by: Jessica Carter, Media Planner, Eywa
Eywa is an Australian-owned company which produces natural chemical-free s
You must be able to demonstrate the ability to select media vehicles
appropriate to the defined media requirements for a product or service and
determine a media schedule.
Using the media brief provided in the
1. List the advantage of Radio advertising?
1.1.radio represents local attracts an audience that wants to keep up with local news, events and personalities.
Businesses with A Focus On local audiences LED the growth in spot radio adve