Chapter eight: Diversification
The task of crafting a diversified companys overall or corporate strategy falls
squarely in the lap of top-level executives and involves four distinct facets:
1. Picking new industries to enter and deciding on the means of e
Chapter Three: Evaluating a Companys External Environment
The Strategically relevant components of a companys external environment
A companys microenvironment includes all relevant factors and influences outside
the companys boundaries. By relevant, we me
Chapter One: What is strategy and why is it important
What does we mean by strategy?
1. A companys strategy is managements action plan for running the business
and conducting operations.
2. A companys strategy consists of the competitive moves and busines
Chapter Ten: Building an Organization Capable of
Good Strategy Execution
Just because senior managers announce a new strategy doesnt mean that
organizational members will agree with it or enthusiastically move forward in
Leading the Process of Crafting and Executing Strategy
Phase 1: Developing a strategic vision
A strategic vision describes the route a company intends to take in developing and
strengthening its business. It lays out the companys strategic cou
Supplementing the Chosen Competitive Strategy
Strategic alliances and partnerships
Many company now find themselves thrust into two very demanding competitive
1. The global race to build a market presence in many different national
Chapter Nine: Ethical Business Strategies, Social
Responsibility, and Environmental Sustainability
What do we mean by business ethics?
Business ethics concerns the application of general ethical principles and standards
to the actions and decisions of com
Strategies for Competing in Foreign Markets
To spotlight will be on four strategic issues unique to competing multinationally:
1. Whether to customize the companys offerings in each different country
market to more precisely match the taste
Chapter Four: Evaluating a Companys Resources
and Competitive Position
Question 1: How well is the companys present strategy working?
Business strategy (the action plan for managing single line business)
Efforts to build competitive advantage:
o Lower co
Chapter Five: The Five Generic Competitive Strategies
A competitive strategy concerns the specifics of managements game plan for
competing successfully and securing a competitive advantage over rivals.
The objective of competitive strategy is to knocks of
STUDY GUIDE for EXAM #1 BUS 195 EXAM DATE: Monday, September 28
DLEM Chapter 1: Strategic Management: Jordan
1. Provide a definition of strategy from class. How do firms gain and sustain competitive
advantage? What is sustained competitive advantage?