Marketing Strategy Quotes
The best marketing strategy is to destroy your industry before
your competition does.
The easiest thing is to react. The second easiest thing is to
respond. But the hardest thing is to initiate.
~ Seth Godin
Why a brand may not
This article talking about during the more foreign companies join the discount
event in China at single day, which is similar to black Friday in the US. This event began
as a celebration of single people in every November 11th.
About this article,
State University of New York, Buffalo
MGM 404 (Fall - 2015)
Clemens 322 (Classroom)
Charles (Chuck) Lindsey, PhD
Associate Professor, Marketing Department
Chairperson, SOM Teaching Effectiveness Committee
Tel: (716) 645-3359
Fax: (716) 645-326
This article is talk about Chinas Winemakers start developing Chinese Napa Valley. Recent
years, the huge market potential of China turned into tangible purchasing power. More middle
class of Chinese welling to buy wine instead of baijiu (Chinese
Organizational Behavior Quiz 1
Please answer the questions (in your own words) below
defining organizational behavior, attitudes, and job
(This assignment must be typed, double spaced and detailed)
is the importance of interpersonal
Attitude, Attitude Change and
What is an attitude?
Overall feeling of like/dislike toward
Why are attitudes important in marketing?
Indicate level of positive/negative
attachments to the brand
Whats in a Name?
David Copperfield - David Kotkin
Dean Martin - Dino Crocetti
Ringo Starr - Richard Starkey
Sting - Gordon Sumner
Squid vs. Calamari:
What initiates the change process?
What are the six-stages of successful
*Understanding the need for change*
Customer feedback from third party
All levels involved with customers and noncustomers
Get rank and
From an article in the Academy of
Marketing Science Review (1998):
The idea that the superior product will win out in the marketplace
pervades much of the product development literature (e.g., Cooper 1987;
Gruenwald 1985; Kleinschmidt and Cooper 1991). Ho
Article Excerpt (from Computerworld):
March 06, 2006 (Reuters) - AMSTERDAM - Half of
all malfunctioning products returned to stores are in full
working order, but customers can't figure out how to
operate the devicesProduct complaints and returns are
Needs and Wants
*Discovering Hidden Marketplace Opportunities*
-Understanding what consumers really want/need
isnt so easy to begin with and the process is made
even more difficult given that such wants/needs are
-Here are some q
Getting Back to Strategy (Ohmae)
What should be the goal of marketing
Consumer Analysis: Whose needs? (end
user? channel members?). Pull vs. Push
Company Resource Analysis?
Getting Back to Strategy (Ohmae)
What are the marketing o
The importance of segmentation or . How I
almost didnt become a B-school professor
Delayed the process for about 5 years!
Average salary for a college professor = 73K
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You can reuse this sheet for taking notes!
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Printing Problems? Consult with the
VALS 2- run survey on regular basis on web. Presents 8 consumer segments placed along 2
dimensions (emotional, financial). What kind of motivations do they have?
Clustering Analysis- take data and put it into common clumps. VALS2 came up wi