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Pretty easy, overall.
This course was phenomenal. Professor Grossman keeps the class actively engaged throughout the entire lecture and also gives real world examples of what is happening currently and also from her own past experience as a product manager at GE. The course consists of a group project and three tests. The exams are fairly easy as long as you pay attention to the professor and review your notes. The project, which focuses on Integrated Marketing Campaigns, is a solid amount of work but it's genuinely fun to create the ads. Also, the project requires a 10-15 minute presentation at the end to display your ads and relay to the class how the ads tie into your IMC strategy. Debbie gives feedback at the end for each presenter, which is incredibly useful as strong presentation skills are a necessity if you wish to do well in the business world.
In this class you learn mostly every aspect of advertising and promotion. You learn the most efficient and cost effective ways to advertise, but also how advertising needs differ between whatever product or service you wish to promote. For example, I learned that free samples are the most effective way to entice a consumer to try your product, and thinking back on my own past experiences (especially in Wegmans) that is completely true. The information in this course is incredibly interesting because it's so applicable to real life. Advertising is all around you and with the knowledge this course provides you can really tune into each aspect and see what the marketers were trying to convey and with what message.
Hours per week:
Advice for students:
Make sure you go to class as she gives a lot of real world examples and also shows each kind of ad that is covered in that lecture. Also, choose a good group because the project cannot be done by only one person, it takes constant communication and group meetings.