Chapter 5: Attitudes and Persuasion
attitude: a positive or negative evaluation of an object
Implicit and Explicit Attitudes
new acquaintance reminds you of someone you didnt like in past, unconsciously dont
like new person
Decreases tension, negativity
Increases humor, affection, etc.
Saying something nice
NOT trying to win
Almost no contempt
Eron et al.
No relationship between aggression at 8 and TV at 18
More violent TV at 8 = mor
Attachment set in stone?
Style can be different in different relationships
4 year period: 30% changed style
Why do some relationships end?
Gottman et al.
Assess tons of variables, keep what works
Goal: predict divorce
Also applies to dating
Upheld 5-4 by Supreme Court in 1972
Logic: even when majority reached, discussion continues
Hastie et al. (1983): mock juries
Same murder trial
Manipulation: unanimous vs. non
Deliberate like real jurors
fuzzy overlap with compliance
salting the tip jar
line at club
laugh tracks on tv
laugh longer, rate as funnier (e.g. Fuller et al., 1974)
conformity starts you laughing
consistency could keep you laughing
(11/4/2013)Cialdini et al. (1978)
Called for 7 a.m. psychology study
Told up front: 24% yes
Didnt tell: 56% yes
Then told, given chance to back outwhat happened?
No one did: 95% showed up
Feel pleased with a poor choice
Sounds like anything?
Asch vs. Sheriff
High levels of conformity
Show power others have on our perception
Sherif: task was difficult
Physical reality was ambiguous
Asch: task was simple
Physical reality was very clear
Why do we conform?
(10/28/2013) Fein and Spencer (1997)
Not just bringing in-group up, also putting out-group down
Manip 1: positive or negative test feedback
Raise or lower state self-esteem
Rate job applicant (unrelated experiment)
resume, photo, video
Manip 2: name and e
Definition: set of beliefs and expectations about members of a social group
Ignores possibility of individual variation
Can be both positive and negative
Possible functions of stereotypes:
Provide info about others
From an early age, small boys were taught to think much of their own honor and
to be active in its defense. Honor in this society meant a pride od manhood in
masculine courage, physical strength, and warrior virtue. Male child