Scientific methods in Psychology
Purpose of Research
Main goals when doing research:
Research must be: Replicable
What is a theory?
A comprehensive explanation of observable events and conditions.
No human lives forever OR Al
Box Number Box Size (mm)
Length (mm) Width (mm) Height (mm) Area of side 1 (mm^2) Total area of box (mm^2) Volume of box (mm^3) Surface area to volume ratio (1/mm)
Surface Area t
5 page paper on Anything in Textbook
Market Segmentation, The Reasoning, The Process, and The Results.
Market Segmentation can best be defined as Dividing a market into distinct groups of
buyers who have different need
Question 9-18 - is 3Ms product development process customer centered?
Why or why not?
The product development process of 3M is extremely customer centered.
The CEO, Inge Therlin, places strong emphasis on maintaining reliable
Chapters 6 & 7
Chapter 6 - Marketing Ethics Pink Slime
1) Was the uproar over the LFTB warranted, given the fact that it is a product deemed safe
for consumption by the U.S Food and Drug Administration?
- I think that in this given situatio
Chapters 8,9 & 10
Chapter 8 Definitions
Product - Anything that can be offered to a market for attention, acquisition, use or consumption
that might satisfy a want or need
Service - An activity, benefit, or satisfaction offered for sale tha
Chapter 11, 12, & 13
Chapter 11 Definitions
Product Line Pricing - Setting the price steps between various products in a product line based
on cost differences between the products, customer evaluations of different features, and
Chapters 1-7 Marketing Ethics Case Studies and Definitions of 15th Edition
In and out burger case study (15th Edition, No Fed Ex Case)
1) Descrive in-n-out in terms of the value it provides for customers - in-n-out burger
Market Segmentation, the reasoning, the process, and the results
Reasoning behind market segmentation
Intro/Thesis - Market Segmentation can best be defined as Dividing a market into distinct
groups of buyers who have different needs, characteristics, or
Chapter 16 Definitions
Personal Selling - Personal presentations by the firms sales force for the purpose of engaging
customers, making sales, and building customer relationships
Salesperson - an individual who represents
What is Psychology?
Major Philosophical Issues
What Psychologists do?
In teaching and research
Learning and Motivation
Chapter 11: Motivation
Motivation is described as the conscious or unconscious stimulus, incentive, or motives
for action toward a goal resulting from psychological or social factors, the factors giving
the purpose or direction to behavior
Sensation and perception
Vision - Different wavelengths are perceived as different colors
Rods and cones
1. When you are outside on a sunny day, and then walk into a darkened room, at first you can hardly see
anything. For example, if people com
Importance of this stage Brain development, FAS
Infancy: Sensory and cognitive development
Vision and hearing sense develops
Ba and da; ba and pa; ba and da study
Piagets theory of cogniti
-Large and Online: Their primary competitors are Amazon and Wal-Mart
-Independent Book Dealers (IBDs)
Environment: Indigo remains dominant in the category by providing a pleasant in-store customer
Selection: Indigos s
Marketing review class
-what characteristic / factors dictate marketing implication
-exposure: medium attention. Mere exposure effect how and why . increases
framiliarity which increases likeling. Only works when you already have appositive
Mark quiz 2 review 20 mult choice/ 10 fill in the blanks
-complex: multilevel, multi dimensional, multi objects
-strength: : associability, confidence, persistence, resistance
-direction: positive/ negative, ambivilance, indiff
Chris Frascone, Tyrick Jackson, Stephen The SteamRoller Ross
1. Brief history of the company. When it issued its first shares?
https:/docs.google.com/document/?authuser=0&usp=docs_web1995:Amazon.com debuts on
1997:The company goes publ