The Number of Outlets
1. An exploding number of outlets where Krispy Kreme products were
sold, proved detrimental to the companys success since it diluted the
appeal of its core product.
1. Moreover, Krispy Kreme began to close down many of its
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Strategic Business Unit (SBU) Structure An organizational form in which products, projects,
or product market divisions are grouped into homogeneous (same) units.
Opposite of Divisional Structure
1. Makes the task of planning and control