36. Making counterfeit copies of Gucci purses, Hilfiger sportswear, and other international brands is
pervasive in China because it is so easy to get away with it. Laws protecting intellectual property
are unclear and sporadically enforced. Even when they
18. A recent poll by Environics International, a public-opinion research firm, found that 67 percent of North
Americans are willing to boycott products on ethical grounds. This survey did not ask if the person who
was acting on ethical grounds would first
THE COCA-COLA COMPANY
Coca-Cola Company was founded by John C. Pemberton, a pharmacist who
came from Atlanta, Georgia in 1886. The company following the expansion
strategy both nationally and internationally and finally in 1980 became the
168.Conducting business in a way that protects the natural environment while making economic progress is
referred to as
A. sustainable development.
B. green marketing.
C. stakeholder responsibility.
D. the marketing concept.
E. environmental marketing.
180.Howard Schultz, the founder of Starbucks, has a dream of
A. making coffee the number one beverage of choice in the United States.
B. making all his franchise owners millionaires within 5 years of their store's opening.
C. taking the experience of a Mi
174.Practices such as filing warranty claims after the claim period, misredeeming coupons, making fraudulent
returns of merchandise, etc. are
A. acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights.
162.Which of the following statements concerning cause marketing is most accurate?
A. The profits generated by cause marketing are usually paid in "goodwill" rather than actual revenue.
B The positive effects of cause marketing are significant during the
156.Spiegel Inc. sold Christmas cards on page two of its holiday retail catalog. Spiegel designed and printed
the cards. Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit
the Starlight Children's Foundation and t
71. Jay Bloom's Pet Assure, a national pet health-care provider network based in Dover, N.J., recently took
advantage of a rival's naivet. When a West Coast provider of catastrophic pet coverage "pre-announced"
the addition of a wellness component (Pet As
122.Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of
A. cause marketing.
B. moral idealism.
D. green marketing.
E. social responsibility.
123.Which of the following statements about so
187.Starbucks strives to mirror the customers and communities it serves. The company is engaged in a joint
venture called _, which was created to bring Starbucks stores to diverse neighborhoods.
A. Ghetto Coffee Opportunities
B. Urban Coffee Opportunities
197.How did President John F. Kennedy change the concept of American business culture away from caveat
emptor in the 1960s?
198.Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of
unethical competitive be
202.Describe the three major concepts of social responsibility.
203.An increasing percentage of turkeys are now being marketed as "free range." Consumers typically pay
$1 more per pound for free-range turkeys, which are thought to have lived more humane l
207.MasterCard International links usage of its card with fund raising for institutions that combat cancer,
heart disease, child abuse, and muscular dystrophy. Master Card gives a modest percentage of charges
from its credit card charges to the institutio
1. (p. 91) D
2. (p. 91) D
3. (p. 91) C
4. (p. 91) A
5. (p. 91) D
6. (p. 91) B
7. (p. 91) B
8. (p. 92) D
9. (p. 92) C
10. (p. 92) B
11. (p. 92) D
12. (p. 92) D
13. (p. 92-93) A
14. (p. 92-93) D
15. (p. 92-93) D
16. (p. 92-93) C
17. (p. 92-93) D
193.Explain the four ways to classify marketing decisions according to ethical and legal relationships.
194.Provide concrete examples for the four classifications marketing decisions according to ethical and legal
37. (p. 94) C
38. (p. 94) A
39. (p. 94) C
40. (p. 95) B
41. (p. 95) E
42. (p. 95) C
43. (p. 95) E
44. (p. 95) B
45. (p. 95) D
46. (p. 95) C
47. (p. 95) C
48. (p. 95) E
49. (p. 95) B
50. (p. 95) C
51. (p. 95) E
52. (p. 95) E
53. (p. 95) D
54. (p. 95) D
75. (p. 96) D
76. (p. 96) E
77. (p. 97) C
78. (p. 97) A
79. (p. 97) D
80. (p. 97) E
81. (p. 97) C
82. (p. 97) E
83. (p. 97) E
84. (p. 97) E
85. (p. 97) E
86. (p. 97) B
87. (p. 97) C
88. (p. 97) E
89. (p. 97) D
90. (p. 97) D
91. (p. 97-99) B
92. (p. 97-99)
151.When charitable contributions of a firm are tied directly to the customer revenues produced through the
promotion of one of its products, it is referred to as
A. cooperative contributions.
B. promotional tie-ins.
C. cause marketing.
D. philanthropic p
144.Many fast food restaurants, including Burger King, McDonald's, and Wendy's, no longer use styrofoam
containers (which do not degrade as quickly as paper in a landfill) for packaging their products. Rather,
these firms wrap their burgers in recycled pa
133.Source Perrier S.A., the supplier of Perrier bottled water, exercised _ when it recalled 160
million bottles of water after traces of a toxic chemical was found in 13 bottles. The recall cost the
company $35 million and $40 million more was lost in sa
138.Triple-bottom line refers to
A. the recognition of the need for organizations to improve the state of people, the planet, and profit
Bthe recognition of the need for organizations to improve the quality of its products, the job satisfa
59. When shopping on the Internet, most consumers assume the personal information they give out is
confidential. Subscribers to America Online (AOL) were upset when AOL proposed giving member
information to partners without telling the subscribers. This i
47. The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined
by _ in _.
A. President John Kennedy; 1962.
B. President Ronald Reagan; 1983.
C. President William Clinton; 1996.
D. President George H. W. Bush; 2
42. Caveat emptor refers to
A. The marketing concept of "be first or be last," implying that the first company to the marketplace wins.
B. The Latin term meaning that "all is fair in love and war," an attitude that was held by most marketers
prior to the
53. Mattel's Cabbage Patch Snacktime Kids doll was designed to eat plastic toys that were drawn in to
the doll's motorized mouth. However, despite extensive testing, the doll was found to "eat" the child's
hair and was subsequently recalled and discontinu
31. Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a
group. Culture also serves as a socializing force that dictates what is morally right and just. The important
thing to remember is
A. moral standa
13. More than 70 percent of the physicians in the Maricopa County (Arizona) Medical Society agreed to
establish a maximum fee schedule for health services to curb rising medical costs. All physicians were
required to adhere to this schedule as a condition
24. Which of the following is considered one of the major factors that influences ethical behavior?
A. organizational structures
B. societal culture and norms
C. national and local legislation
D. Supreme Court
E. Internal Revenue Service (IRS)
25. Which o
Anheuser-Busch is trying to meet the needs of a very diverse group: its customers who drink beer,
environmentalists, A-BRC, shareholders, even children too young to drink who might think "drinking
is cool." The primary reason for its desire to satisfy