MGM 301LR * We aren't endorsed by this school

MGM 301LR Principles Of Marketing

* We aren't endorsed by this school

Principles Of Marketing Questions & Answers

Principles Of Marketing Flashcards

Principles Of Marketing Advice

Principles Of Marketing Documents

Showing 1 to 23 of 23

Sort by:
{[$select.selected.label]}

Principles Of Marketing Flashcards

Showing 1 to 4 of 4

View all
  • 37 terms

    Term:

    Marketing

    Definition:

    The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

    • MGM 301 Ch. 1
    • 37 terms
    • Vocabulary for MGM 301 Ch. 1. Find, create, and access flashcards with Course Hero.
  • 43 terms

    Term:

    Consumer Buyer Behavior

    Definition:

    The buying behavior of final consumers -- individuals and households that buy goods and services for personal consumption

    • MGM 301 Ch. 5
    • 43 terms
    • Vocabulary for MGM 301 Ch. 5. Find, create, and access flashcards with Course Hero.
  • 27 terms

    Term:

    Strategic Planning

    Definition:

    The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.

    • MGM 301 Ch. 2
    • 27 terms
    • Vocabulary for MGM 301 Ch. 2. Find, create, and access flashcards with Course Hero.
  • 24 terms

    Term:

    Marketing Environment

    Definition:

    The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers

    • MGM 301 Ch. 3
    • 24 terms
    • Vocabulary for MGM 301 Ch. 3. Find, create, and access flashcards with Course Hero.

Ask a homework question - tutors are online