90. (p. 74) The concern for obtaining the best quality, features, and performance of a product or
service for a given price is referred to as
B. value consciousness.
C. consumer paranoia.
D. cognitive dissonance.
E. purchase anxiety.
36. (p. 69) The age segment in America expected to almost double in size by 2030 is composed
A. children under the age of 16.
B. people aged 65 and over.
C. children of baby boomers.
D. children of generation X.
E. people in their early 30s.
34. (p. 69) Generally, the U.S. population is becoming
A. smaller, younger, and more diverse.
B. smaller, older, and more diverse.
C. larger, older, and less diverse.
D. larger, younger, and more diverse.
E. larger, older, and more diverse.
Studies of the
71. (p. 71) A statistical area that has at least one urban cluster of at least 10,000 but less than
50,000 people, and adjacent territory that has a high degree of social and economic integration
is referred to as a
A. micropolitan statistical area.
69. (p. 71) A statistical are of at least one urbanized area of 50,000 or more people, and adjacent
territory that has a high degree of social and economic integration is referred to as a
A. micropolitan statistical area.
B. metropolitan statistical area.
67. (p. 70-71) The U.S. Census Bureau has developed a classification system that reflects the
varying locations of the population. The largest of these classifications is called the
A. consolidated metropolitan statistical area (CMSA).
B. secondary market
65. (p. 70-71) A major regional shift in the U.S. population toward _ states is under
A. eastern urban areas
B. the west coast
C. western and southern states
D. midwestern states
E. the northeast seaboard
A major regional shift in the U.S. population
63. (p. 70) The blended family refers to
A. a family formed by merging two previously separated units into a single household.
B. a family that that contains both male and female children.
C. a family that houses multiple generations under the same roof.
61. (p. 70) Members of Generation Y are idealistic and eager to get started making the world a
better place. One way they hope to achieve their goal is through_
A. environmental sustainability
B. political activism
C. inter-generational dialogue
59. (p. 70) The generation of children born to baby boomers, a period of increasing births, is
sometimes referred to as a(n)
A. baby boomer
B. baby buster
Generation Y includes those born between 1977 and 1994. This was
73. (p. 72) HSBC Bank International Ltd. (Europe's largest bank) selected its advertising agency
because that agency was "always sensitive to the possibility that something might not translate
well or may offend superstitions about colours or numbers." It
75. (p. 72) Combinations of the marketing mix that reflect the unique attitudes, ancestry,
communication preferences, and lifestyles of different races are referred to as
A. multi-attitudinal marketing programs.
B. multi-disciplinary marketing programs.
77. (p. 73) The set of values, ideas, and attitudes that are learned and shared among the members
of a group are referred to as _.
A. family values
D. group values
Key term definition - culture
79. (p. 73) Which of the following statements regarding culture is most accurate?
A. Culture is easily influenced by contemporary trends.
B. Culture plays a far less significant role in consumer behavior than racial identity.
C. Because the U.S. is consid
81. (p. 74) There have been significant cultural changes in the United States over the past 30 years
especially in the attitudes and roles of men and women in the marketplace. The first generation
to have no collective memory of these dramatic changes is
83. (p. 74) Significant changes in attitudes of men and women have occurred during the past thirty
years. However, _ believe that there is still a need for improvement in the workplace
and in politics.
A. baby boomers
B. women in Generation X
C. men in Ge
84. (p. 74) Over the past 30 years in the United States the attitudes of men and women have
changed. Several factors have contributed to the shift in attitudes: (1) Many young women had
career mothers who provided a reference point for lifestyle choices.
86. (p. 74) Concern for health and fitness is one reason that 51 million people in the United States
report that they are trying to control their weight. This concern is an example of
A. changing values.
B. changing population composition.
88. (p. 74) The concern for obtaining the best quality, features, and performance of a product or
service for a given price is called
A. changing values.
B. multi-dimensional consumption.
C. buyer excellence.
D. purchasing excellence.
E. value consciousne
54. (p. 70) Which generational cohort is the Samsung ad in Figure 3-3 above most likely trying to
A. Generation X
B. Baby boomers
C. Generation Y
D. The baby bust generation
E. Generation Z
Generation Y exerts influence on music, sports,
57. (p. 70) Younger members of Generation Y are also referred to as
A. baby boomers
B. baby busters
E. bleeding hearts
Generation Y includes those born between 1977 and 1994. Members of this group are
32. (p. 68) The global demographic trends that have many marketing implications include the
A. decreasing markets of South America.
B. increasing markets of China and India.
C. increased propensity to save by the elderly in developed countries.
29. (p. 68)
According to Figure 3-1 above, by the year 2050, which age group is projected to account for
most of the world's population?
By the year 2050 the world population age group 15-59 will have t
28. (p. 68) The country expected to have the largest population in 2050 is
A. the United States.
D. South Africa
India is predicted to have the world's largest population in 2050 with 1.76 billion people, and
China will be a
30. (p. 68) According to Figure 3-1 above, in 2005 the approximate size of the world population
of those aged 0-14 was
A. 5.5 billion
B. 4 billion
C. 1.5 billion
D. 1 billion
E. .5 billion
In 2005 (shown in the middle of the horizontal axis) the populatio
26. (p. 68) Environmental scans have shown that the population of the United States is
undergoing dramatic change. Generally the population is becoming larger, older, and more
diverse. By 2030, the number of people who are 65 years of age or older could m
22. (p. 68) Google's myspace.com is a social network that is targeted primarily to people under the
age of 25. Increasing use of myspace.com as a networking tool for this target market is an
example of how _ forces impact the marketing environment
24. (p. 68) The description of a population according to selected characteristics such as age,
gender, ethnicity, income, and occupation is referred to as_.
B. behavioral analysis
C. statistical analysis
20. (p. 68) Which of the following statements regarding social forces is most accurate?
A. Social forces can have a dramatic impact on marketing strategy.
B. In social forces demographics usually have little impact on marketing strategy compared to
39. (p. 69) Olay's promotions for its Total Effects cleansing cloths, which fight signs of aging, are
B. baby boomers.
C. members of Generation Y.
D. Generation Xers.
E. members of Generation Z
Generally, baby boomers are