134.Growth in the direct-selling industry is the result of two trends: (1) there is a growing number of
companies that are using direct selling to reach consumers who prefer one-on-one customer service and a
social shopping experience rather than online s
196.A retail location that typically has one primary store (usually a department store branch) with 20 to 40
smaller outlets serving a population of consumers who are within a 10- to 20-minute drive is referred to
as a(n) _.
A. power center
B. regional sh
203.Loblaws, a Canadian supermarket, features fruits and vegetables piled high on tables that have umbrellas.
The idea behind this arrangement was to give Loblaws "a market feel." In terms of the retailing mix, this
tactic is related to _.
190.Consumers often view central business district shopping as less convenient because of lack of parking,
higher crime rates, and _.
A. exposure to the weather
B. out-dated stores
C. a lack of ambiance
D. fewer quality restaurants
E. few public restrooms
183.Off-price stores attract customers who want value, average about 6,000 square feet in size, and appeal to
customers who like a "corner store" environment rather than a large supercenter experience are referred to
A. extreme value retailers
175.The sale of brand name merchandise at lower than regular prices is referred to as _.
A. discount pricing
B. off-price retailing
C. everyday low pricing
D. markdown pricing
E. loss-leader pricing
176.The major difference between an off-price retailer a
161.Discounting a product when the product does not sell at the original price and an adjustment is necessary,
is referred to as _.
B. inverse markup
C. price sensitivity
D. concession pricing
162.A markdown refers to
A. the differen
153.Markup refers to
A. the difference between the final selling price and how the customer values the product.
B. selling brand name merchandise at lower than regular prices.
C. the amount added to the cost the retailer paid for a product to reach the fi
141.The vertical dimension of the retail positioning matrix is
A. depth of product line.
B. relative market share.
C. value added.
D. breadth of product line.
E. stage in the retail life cycle.
142.The horizontal dimension of the retail positioning matrix
168.Emphasizing consistently low prices and eliminating most markdowns is referred to as a(n)
A. low-margin pricing
B. everyday low pricing
C. everyday fair pricing
D. value-based pricing
E. maintained pricing
169.Many retailers advocate a(n) _, which
220.According to Figure 17-4 above, outlets would add additional services between cells
A. 1 and 3.
B. 3 and 4.
C. 4 and 1.
D. Between all cells.
E. Services are deleted rather than added.
221.According to Figure 17-4 above, in which cell would you find t
261.What is the retailing mix?
262.Explain the difference between a markup, an original markup, and a maintained markup.
263.What is off-price retailing? Identify and give an example of the three variations of off-price retailing.
264.List the five store
210.Consumer marketing at retail (CMAR) includes conducting research, analyzing the data to identify
shopper problems, translating the data into retailing mix actions, executing shopper-friendly in-store
A. monitoring the performance of the
242.Retailers that integrate and leverage their stores, catalogs, and Web sites have seen
A. a sizeable increase in yearly sales from individual customers.
B. a small increase in yearly sales from aggregate target market segments.
C. no difference in year
255.Briefly describe the three levels of service offered by retail outlets.
256.Explain the difference between breadth of line and depth of line. Be sure to include the definition of
scrambled merchandising in your explanation.
257.Explain the difference
249.Name each of the four utilities offered by retailing and with each, identify a retailer that provides that
250.Explain the global impact of retailing.
251.Briefly describe the three ways retail outlets can be classified.
228.Which type of outlet is most likely in its accelerated development stage of the retail life cycle?
A. single-price stores
B. online retailers
D. business-district retailers
E. convenience stores
229.Which type of outlet is most likely
215.According to the marketing dashboard shown in Figure 17-3 above, which retailer has the greatest same
store sales growth?
B. Neiman Marcus
C. Best Buy
216.The description of how new retail outlets enter the market is referr
234.According to Figure 17-5 above, "B" represents which stage of the retail life cycle?
B. early growth
C. accelerated development
235.According to Figure 17-5 above, "C" represents which stage of the retail life cy
146.Which of the following stores would best fit in quadrant "A" shown in Figure 17-2 above?
B. Payless ShoeSource
C. Macy's department store
D. 7-Eleven convenience store
E. Lamborghini automobile dealer
147.Which of the following stores would b
94. Which of the following is an example of nonstore retailing?
C. shopping centers
D. vending machines
E. general merchandise stores
95. Prices in vending machines tend to be higher because
A. machines are placed in high d
46. Electronics retailer Best Buy recently began using _ in some of its stores with the goal of
reducing CO2 emissions 8 percent by 2012.
A. biodegradable fuel
B. solar power
C. lithium-powered energy cells
D. wind power
E. natural gas
47. When Home Depot
60. Target recently introduced its Target REDcard, where cardholders receive 5% back for each purchase.
This new credit card expands Target's financial services offered to qualified customers. Target also
allows customers to return merchandise within 30 d
53. As a franchisor, Radio Shack would assist a franchisee in selecting the store location, setting up the store,
advertising, and _.
A. developing the marketing program
B. training personnel
C. offering performance bonuses
D. ordering and restocking inve
25. Which type of retailer accounts for the least amount of sales according to Figure 17-1 above?
A. automotive dealers
B. food and beverage stores
C. sporting goods, books, and music stores
D. electronic stores
E. furniture and home furnishing stores
32. A method of classification that describes how many different types of products a store carries and in what
assortment is referred to as _.
A. product mix
B. service level
C. merchandise line
D. product assortment
E. store composition
33. There are thr
39. A form of ownership that involves multiple outlets under common ownership is referred to as a(n)
A. corporate chain.
B. consumer cooperative.
C. contractual system.
D. independent retailer.
E. administered system.
40. Which of the following statements
Mpire.com helps consumers by
A. tracking consumers' favorite purchases and alerting them by e-mail whenever something they're
planning to buy goes on sale.
B providing a visual search engine the finds products that are similar in appearance by allowing
"Cyber Monday" takes place on
A. the Monday immediately before Thanksgiving when online stores get the jump on traditional retail
stores' Black Friday.
B. the first Monday of each month when online retailers drop prices from the previou
73. Stores that carry a considerable assortment (depth) of a related line of items are referred to as
A. limited-line stores.
B. general merchandise stores.
C. scrambled merchandise stores.
E. intertype outlets.
74. Victoria's Secret, a n