118. (p. 32) The founder of Starbucks, Howard Schultz, provides healthcare for all employees
who work over 20 hours per week. He says that "the companies that are doing the right thing by
covering their employees [with health care coverage] are paying for
155. (p. 36) Solarcom is a 30-year-old information technology company that owns several
subsidiaries. One of its subsidiaries is Atlantix Global Systems, which is one of the leading
wholesalers for refurbished computer equipment, an industry that is growi
157. (p. 36) Several years ago the Honda Motor Company unveiled the hybrid version of the
Honda Civic. While the hybrid vehicles are very fuel efficient, they are also very expensive to
purchase. Hybrid vehicles sales have increased over 570 percent with
120. (p. 32) Hasbro is a $3 billion toy company that prides itself on donating to organizations that
help children, since children and their parents are the target market for the business. This is an
example of how Hasbro participates in corporate
133. (p. 33) According to Figure 2-3, during which year was sales revenue the largest?
E. The sales were flat.
In Figure 2-3, in both the graphs labeled "Sales vs. Percent Margin" and "Sales vs. Cost of
Sales" sales are sho
137. (p. 34) Designing a car is expensive and time-consuming even with the use of computers
because until recently there was no way for all the varied departments that are involved in new
car development to work together. Daimler-Chrysler created a unique
135. (p. 34) An organization's special capabilities, including skills, technology, and resources that
distinguish it from other organizations and that provide value to its customers are referred to as
A. market edge.
B. sustainable advantage.
131. (p. 33) According to Figure 2-3, in terms of sales and percent margin it can be inferred that in
the year 2000
A. Profits hit an all time low.
B. The gap between sales and percent margin was greatest.
C. Sales were five times higher than in 1999.
129. (p. 33) According to Figure 2-3, during which year did cost of sales most closely approach
E. Each year shown
In Figure 2-3, on the graph labeled "Sales vs. Cost of Sales" the line (cost of sales) comes the
126. (p. 33) Marketing plan refers to
A. the long-term decisions made to implement the marketing program and the monitoring of
B. a technique that managers use to quantify performance measures and growth targets to
analyze its clients' st
139. (p. 34) Mobile phone companies broke the age-old business rule of staying within their
_ by going beyond their expertise in running networks and billing subscribers to
designing handsets. Nokia, on the other hand, boosted its success in handsets in l
143. (p. 35) Men's Wearhouse (MW) caters to the man who doesn't necessarily enjoy shopping.
The stores are located in outdoor shopping centers so that customers can get in and out quickly.
Additionally the MW targets the budget-conscious consumer with sui
145. (p. 35) There are two commonly used techniques to aid mangers with important decisions for
setting a direction and allocating resources. These include _ and _
A. business portfolio; diversification
B. micromarketing; macromarketi
141. (p. 35) A unique strength relative to competitors that provides superior returns, often based
on quality, time, cost, or innovation is referred to as
A. creative advantage.
B. marketing edge.
C. distinct competency.
D. competitive advantage.
128. (p. 33) Among the "buttons" in the left hand column of figure 2-3, one is in a slightly
different color (actually in orange), showing that it is the "product category" for all the graphs
on the dashboard. So to which product category does
147. (p. 36) A technique that managers use to quantify performance measures and growth targets
to analyze its clients' strategic business units (SBUs) as though they were a collection of
separate investments is referred to as
A. investment analysis.
149. (p. 36) In the Boston Consulting Group (BCG) model for analysis of a firm's strategic
business units, or SBUs, the horizontal axis reflects the
A. national forecast.
B. business portfolio in dollars.
C. years of experience.
D. market segment size.
151. (p. 36) The primary purpose Business Portfolio Analysis is to
A. to determine which SBU would be best suited for entry into a foreign market.
B. document sales figures for government tax analysis and financial audits.
C. determine the appeal of each
153. (p. 36) SBUs with a low share of slow-growth marketsthey may generate enough cash to
sustain themselves, but they do not hold the promise of ever becoming real winners for the firm
are referred to as _.
A. cash cows
C. question marks
124. (p. 33) Marketing metric refers to
A. a measure of the quantitative value or trend of a marketing activity or result.
B. a form of trend analysis used to predict potential profits in the future.
C. one of a series of mathematical formulas used to cal
122. (p. 32) Marketing dashboard refers to
A. a corporate "report card" prepared by the U.S. government agencies regarding company
performance in terms of environmental responsibility, social responsibility, and professional
B. the visual computer
30. (p. 27) In Figure 2-1, "A" represents the
A. functional-level strategy level.
B. Board of Directors.
C. corporate-level strategy level.
E. business-unit strategy level.
Large organizations are extremely complex. They usually consist of three o
17. (p. 26) A _ is a nongovernmental organization that serves its customers but does
not have profit as an organizational goal.
A. business firm
B. community action program
C. nonprofit state agency
D. nonprofit organization
Text term defin
19. (p. 26) Which statement best describes the most significant difference between a business
firm and a nonprofit organization?
A. Business firms operate with larger budgets than nonprofits.
B. Nonprofit organizations do not carry on economic activities,
21. (p. 26) Organizations that develop similar offerings, when grouped together, create a(n)
D. competitive landscape.
Text term definition-industry
Learning Objective: 02-01 Describe tw
23. (p. 27) The term used to identify an organization's long-term course of action designed to
deliver a unique customer experience while achieving its goals is referred to as
A. organizational manifest.
B. company policy.
D. corporate action
15. (p. 26) The reward to a business firm for the risk it undertakes in marketing its offerings is
referred to as
A. shareholders' equity.
C. inventory turnover.
D. contribution margin.
E. asset leverage.
Key term definitionprofit
25. (p. 27) The United Nations report defines sustainable development as:
A. a commitment by developed nations to honor trade agreements regardless of political
B. meeting present needs without compromising the ability of future generations to m
13. (p. 26) A _ is a privately owned organization that serves its customers in order to
earn a profit.
B. business firm
C. government agency
D. public university
E. nonprofit organization
Text term definitionbusiness firm
27. (p. 27) The 3M Company developed an innovative program called Pollution Prevention Pays
(3P) to reduce harmful environmental impacts_.
A. while making a profit doing so.
B. while complying to new governmental incentives.
C. by educating consumers on t