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    Mr.Pearson, Seenivasan,S, RichardGrow, Grow,RM, Duvvuri,S, Lindsey, Lindsey,CD, Dr.Grossman, Grossman,DM, Bezawada,R, Gardner,C, Gupta,D, Kneeland,SK, Bean,DC, Jain,AK, Adler,MA, Talukdar,D, Trivedi,MK, Lakshmanan,A, BILL
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MGM Documents

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MGM Flashcards

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  • 37 terms

    Term:

    Marketing

    Definition:

    The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

    • MGM 301 Ch. 1
    • 37 terms
    • Vocabulary for MGM 301 Ch. 1. Find, create, and access flashcards with Course Hero.
  • 43 terms

    Term:

    Consumer Buyer Behavior

    Definition:

    The buying behavior of final consumers -- individuals and households that buy goods and services for personal consumption

    • MGM 301 Ch. 5
    • 43 terms
    • Vocabulary for MGM 301 Ch. 5. Find, create, and access flashcards with Course Hero.
  • 27 terms

    Term:

    Strategic Planning

    Definition:

    The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.

    • MGM 301 Ch. 2
    • 27 terms
    • Vocabulary for MGM 301 Ch. 2. Find, create, and access flashcards with Course Hero.
  • 24 terms

    Term:

    Marketing Environment

    Definition:

    The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers

    • MGM 301 Ch. 3
    • 24 terms
    • Vocabulary for MGM 301 Ch. 3. Find, create, and access flashcards with Course Hero.

MGM Courses with Advice

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