36:005:BBB Studying Communication: Methods Fall 2013
Communication: Methods Quiz 2 Study Guide
Quiz 2: Dec. 4, 2013
Format will be multiple choice, true/false.
What is a social text? Provide several examples.
Artifacts used to create meaning (media me
Graphic Design Midterm Review
Key components of graphic design
-semantics language links personal ontologies, creating a cultural ontology
*abstraction (verbal and visual)
In addition to reviewing this sheet for the final, be sure to review all Powerpoint slides, your own notes, and
terms from the readings. All bolded terms from the textbook are fair game even if they arent listed here.
1. Know which sectors of the industry
THE INTERPRETATION OF MEANING
From Text, to Context, to Audience, to Understanding
OVERVIEW OF TODAY
Review of Last Time
Semiotics: In semiotics, meaning has a certain autonomy
Quick review of last time (just interpellation)
Reviewing the course, introducing the audience unit
What is an audience?
Theories of identity and representation
Its about the way
Ideology, Hegemony, and Interpellation
Overview of Today
Review from last class
Ideology & Representation
Interpretation of meaning
We ask three questions:
What is the text to be interpreted?
Why have we t