Media Uses and Effects
DSR Week 4
This weeks discussion reading is about The Daily Show. Based on the reading
and your own experience, (1) do you think programs like The Daily Show or Last Week
Tonight with John Oliver should be considered jo
1. It is important for children to learn the consequences of aggression on television
because it will teach them about the real life consequences of aggression. This will teach
kids that aggressive or mean behavior is not always perceived as
New Media and Social Change: The medium is the message?
December 6, 2016 (Tuesday)
Marshall McLuhans key ideas about the media
Technologies are the extensions of human organs.
Because of this, how we experience and perceive the world has been
New Media and Technologies
November 29 (Tuesday)
Finishing up Emotions from last week:
Emotion for persuasion
Fear appeals: Messages that evoke fear to change attitudes or
A common method in both political persuasion and health ads
Original Research Proposal Grading Rubric
1. Topic is
5 pts topic is clearly presented
3 pts incomplete description; difficult to
1 pt topic is not clear
October 4, 2016
Media Journal Assignment due Friday October 7 at 1:30
Exam 2 on October 13
Chapters 4, 8, and 9; Agenda-setting and Gatekeeping Readings on
ICON; Lecture and discussion notes
Exam review in discussion this we
October 25 (Tuesday)
Fundraising and Philanthropy Communication (FPC @ SJMC)
If you want to work for a non-profit, declare now for Fall registration.
(You can find more information on SJMC website).
Exam 3 on Tuesday (No
Violence in the media I - Priming
October 18, 2016, Tuesday
Exam Results posted on ICON
If you want to review your scores, come to office hours.
Tuesday 2-3 & Wednesday 1-3pm
Study groups and outreach programs
Whats the meaning of news?
-Intro to public opinion
-Connecting media to:
Spiral of silence
-Thinking about how we assess public opinion
-Every day, we try to estimate public opinion on any issue
-Spiral of silence says we u
Bryant, 1., & Thompson, S. (2002).
Fundamentals of media eects, pp.
140-152. Boston: McGraw Hill.
Imagine for a moment a mayoral election without many major or salient issues,
only a focus on candidate personalities. The owner of a lo
autonomy of the journalistic fieldjournalism can withstand some exogenous
On another level, Bourdieus eld theory suggests that history should reshape how
we theorize about gatekeeping. Keeping abreast of historical changes has typically relied
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36 Chapter Five
n chapter 1, we introduced several examples of how a single media mes
sage may have an impact on people. The radio bro
2011 Julie L. Andsager
From: Andsager, J.L. (forthcoming). Medicine and the media: Communicating health through
news and entertainment. Malden, MA: Blackwell Publishing.
Modeling the Body
Imagine that you wake up tomorrow morning with the abili
Media Uses and Effects notes 02/17
What is a Frame?
1. a central organizing idea for news content that supplies content and suggests what
the issue is through selection, emphasis, exclusion, and elaboration in words,
phrases, or visual images.
2. The news
Media Uses Week 1
During lecture 1, one of the first things we discussed was the Social Constructionism
Theory that immanuel Kant supported. This theory is meant to explain that social interaction and
our use of language make up the reality th
Persuasion Prof. Dalrymple - Tuesday, October 6, 2015
Media Journal Assignment Due Friday, October 9 at 1:30pm
Submit to your discussion section dropbox
Rubric is on main course website
Media Uses and Effects Tuesday December 1
New media technologies
Friday, December 18
MacBride Hall Auditorium
Friday, December 18 5:30-7:30pm
Do NOT email me asking for a make-up time on another day