Chapter 18: Social Media and Marketing
Describe social media, how they are used, and their relation to integrated marketing communications.
Social media, commonly thought of as digital technology, offer a way for mark
Chapter 13: Supply Chain Management and Marketing Channels
13-1 Define the terms supply chain and supply chain management
and discuss the benefits of supply chain
13-2 Discuss the concepts of internal and external supply chain int
Chapter 16: Advertising, Public Relations, and Sales Promotion
Discuss the effects of advertising on market share and consumers.
Advertising helps marketers increase or maintain brand awareness and, subsequently, mark
Chapter 10: Product Concepts
Define the term product
A product is anything, desired or not, that a person or organization receives in an exchange. The basic goal
of purchasing decisions is to receive the tangible and int
Chapter 15: Marketing Communications
Discuss the role of promotion in the marketing mix.
Promotional strategy is the plan for using the elements of promotionadvertising, public relations, sales
promotion, personal sel
Chapter 9: Marketing Research
Define marketing research and explain its importance to marketing decision making.
Marketing research is a process of collecting and analyzing data for the purpose of solving specific marketing
Chapter 14: Retailing
Explain the importance of the retailer within the channel and the U.S. economy
Retailing represents all the activities directly related to the sale of goods and services to the ultimate
consumer for person
Chapter 12: Services and Nonprofit Organization Marketing
Discuss the differences between services and goods.
Services are distinguished by four characteristics. Services are intangible performances in that they lack
Chapter 17: Personal Selling and Sales Management
Understand the sales environment.
Salespeople can be consumer-focused (as in the case of retail) or business-focused. The sales environment
changes constantly as new c
Chapter 11: Developing and Managing Products
Explain the importance of developing new products and describe the six categories of new products.
New products are important to sustain growth and profits and to replace obsolete items.
Chapter 5: Developing a Global Vision
Discuss the importance of global marketing.
Discuss the impact of multinational firms on the world economy.
Firms use the following strategies to enter global markets, in descending or
Chapter 7: Business Marketing
Describe business marketing.
Describe trends in B-to-B Internet marketing.
Producer markets consist of for-profit individuals and organizations that buy products to use in producing
Chapter 2: Strategic Planning for Competitive Advantage
Understand the importance of strategic planning.
Define strategic business units (SBUs).
Ansoffs opportunity matrix presents four options to help management develop strategic
Chapter 4: The Marketing Environment
Discuss the external environment of marketing and explain how it affects a firm.
Describe the social factors that affect marketing.
The minority population today is about 118 million. B
Chapter 8: Segmenting and Targeting Markets
Describe the characteristics of markets and market segments.
Explain the importance of market segmentation.
Business markets can be segmented on two general bases. First, bus
Chapter 3: Ethics and Social Responsibility
Explain the determinants of a civil society.
Societal order is created through the six modes of social control. Ethics are the moral principles or values
that generally govern the conduct of
Chapter 1: An Overview of Marketing
Define the term marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partne
Limit your analysis to 3 pages, NOT including the sources/citations.
Format: 11 pt Times New Roman, 1.5 spacing between lines (11 pt Times New Roman, 1.5 spacing = 37 lines per page)
Proper spelling, grammar, and punctuation.
Citations: APA style
Marketing (Ch 1)
entails processes that focus on delivering value
and benefits to customers, not just selling goods
Marketing Management Philosophies Evolution Ch 1
If you build it they will come, focus on
MKTG 3000 Fall 2016
Introduction to Marketing Strategy MKTG:3000 A & B
Monday/Wednesday 5:00 pm 6:15 pm
MKTG 3000 F 16
Introduction to Marketing Strategy
14 September 2016
Unilever is a consumer goods company that make products such as beverages, food, personal care
items, and cleaning agents. The company believes tha
I interviewed two of my roommates on their exercise habits using two different formats. For one
person, I used the semi structured response method and prepared a list of ten questions to ask her
about her workout
September 12, 2016
In the case of deciding on a new location for a jewelry store, it is important to conduct market research.
In order for a business to be successful, it needs to be in the right environment and
October 30, 2016
Using IBISWorld database I was able to research the market share for Home Depot, Burger King,
Marlboro, and Google.
Home Depot is classified in the Home Improvement Industry. The most recent indus
November 7th, 2016
Researchers can use web cameras and live stream video to observe people and objects in their natural
state. Remote observation through cameras allow untainted behavioral data that shows how subj
Individual Assignment #2
International Marketing: Winkler
Introduction to Apple and Wild success
Broad differentiation and pretty much standardization with few nuances
Concepts from Book
Ways Apple is not full