Unit 2 viscom in Practice
What is typography?
Typography is how text looks
Font family, size and style
Line length and spacing
Structure (paragraphs, headings, lists, etc)
Space in and around each element
Why does typography matter?
Which graphic principle deals with cohesion among elements, color, style
Type is defined by the space around it.
Sequencing involves placing elements on a page so the viewer scans
through them in a natural order.
The density o
Unit 3 Infographics
What is an infographic?
A visual representation combining aesthetics and data to present
technical or complex information quickly and clearly; also known as news
Why use infographics?
66% of the brain is dedicated to vision
JL MC 110
Orientation to Journalism and Mass Communication, fall 2016
Section 2, 8 to 9:20 a.m. Thursdays
Section 3, 9:30 to 10:50 a.m. Tuesdays
Section 4, 9:30 to 10:50 a.m. Thursdays
Instructor: Brenda Witherspoon, [email protected], 204C Hami
CRP 201 FINAL EXAM STUDY GUIDE
Lecture: Planning a Modern City That Everyone Hates
The Progressive Era (1890s-1920s)
Reaction to Gilded Age excess
Professionalization of government
o Combating political corruption
Utopian city planning
PR 220: Test 2 Study Guide
Chapters 4 and 5
Chapter 4: The Publics in Public Relations
4.1: What is a Public?
Public: is any group whose members have a common interest or common values in a particular
Stakeholder: has a stake or an interest in
Joe Starita Lecture Reflection
Before attending this lecture, I was very eager to hear about Susan La Flesche and how
she went about her amazing journey. I was also interested to hear Staritas opinion and
thoughts on her life, seeing as men se
Mass Communication: A Critical Approach
Culture and Mass Communication
Communications: symbol systems used to convey information and meaning
Culture: the symbols of expression that individuals, groups, and societies use to make
sense of dail
03/27/17 Vanessa McNeal Lecture
The Voiceless Film and Discussion
I felt that this documentary was very interesting and definitely one that people should
be more aware of. I know that the common belief is that only women can be raped and men
PR 220: Exam One Study Guide
1.1.1: The Scope of Public Relations
Definition of PR: many believe it is a synonym of publicity, however publicity is a tool
utilized by PR professionals.
Best to think of PR as a tapestry, with many parts intri
JLMC 110 Reflection
1. Discussion of whether you envision a path for yourself in advertising, journalism or
public relations and what you think that might be.
After taking a few journalism and public relations courses, I think that I envision
Interview with Public Relations Professional
Interviewee: Kerry Anderson, University of Northern Iowa
How long have you worked in the PR field?
I have worked for four years as a public spokesperson for the business concierge at the
Olivia Hall 808324544
Jump-Start Internship and Networking Fair
On Wednesday, I attended the Jump-Start Internship and Networking fair at the
Memorial Union. I had only been to the people to people career fair at the Hilton Coliseum
previously and was not
Public Relations 220: Lecture 1
Intro to PR
1.1.1: The Scope of Public Relations
Publicity and public relations
o Advertising is what you pay for
o Publicity is free; reporter writes article
Comes from objective third party not just the company
Chapter 13 T/F
1. A monopoly exists when a handful of firms control an industry, either
nationally or locally.
2. Disney owns the television networks ABC.
3. The passing of the Telecommunication Act of 1996 drastically weakened
government control over the
JLMC 341 Exam 2
1. 2 terms that describe service journalism:
Fast food journalism
2. What is the purpose of service journalism?
Informationalprovides a service to readers
3. 2 Pioneers in womens magazine servi
1. Magazine: Printed and bound publications offering in-depth coverage of
stories often of a timeless nature. Their content may provide opinion and
interpretation as well as advocacy. They are geared to a well-defined,
specialized audience, and
JLMC 341 Exam #3
How most consumer magazines sell the vast majority of their issues:
People Magazines new-tiered sub plan:
Tier #1: $10/year: CelebFood or CelebWatch apps
Tier #2: Print subscription: $2.09/issue or digital su
JLMC 341 Exam #4
Magazines and the Law
Freedom of the press/prior restraint
Seditious libel: the criticism of a public official
Prior restraint: government censorship
What is the US vs. the Progressive court case?
What 3 principles came down after the gov
1/3 of material is straight from the book
1/3 of material is straight from Dr. Mack
1/3 of material is from both
-Communication- animals communicate too
What makes our communication unique?
-We write. We preserve our communication communicating to