1. What is Starbuckss strategy?
2. Given your assessment of its competitive premise, how should it leverage its resources
and capabilities to achieve its growth objectives?
3. How will you respond to McDonalds offer
Clear and Accurate Key Problem(s) Statement
External Analysis: Effective use of applicable analytical tools (Extended PEST, 5 forces
of competition, Industry KSFs, Customer Segmentation, etc.) Drawing relevant
conclusions and insight from the analysis and
ETHICS or CORPORATE SOCIAL RESPONSIBILITY
Intelligent and objective concern for the welfare
of society that restrains individual and corporate
behaviour from ultimately destructive activities,
no matter how immediately profitable, and leads
in the directi
Wal-Mart Tries on Cheap Chic
1. What are the strengths and weaknesses of Wal-Marts fashion brands, George and
Q1: Any concerns about the estimates or assumptions in Table 1 in the case? (10%)
Market share predictions released by the consultants feasibility study are unreasonably high for a
multitude of reasons. One of the first issues would be that farmers are fa
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Marketing Strategy: Identifies a firms target market(s), a related marketing mixthe four Ps,
and the bases upon which the firm plans to build a sustainable competitive advantage.
Chapter 1: Overview of Marketing Definitions
Marketing: A set of business practices designed to plan for and present an organizations
products or services in ways that build effective customer relationships.
Marketing Plan: A written document analyzing th