a radio or tv station that, though indepdently owned, signs a contract to be part of a
network and receives money to carry the network's programs; in exchange, the network
reserves time slots, which it sells to national advertisers.
in tv, standard broadcast signals made of radio waves (replaced by digital standards in
in tv, the type of signals that are transmitted as binary cord
in tv programming, the hours between 8 and 11 pm when networks have trad
a transparent and pliable film that can hold a coating of chemicals sensitive to light
an early movie camera developed by Thomas Edison's assistant in the 1890's
before the days of videotape, a 1950's technique for preservi
The process of gather information and making narrative reports-edited by individuals for
news organizations-that offer selected frames of references; within those frames, news
helps the public make sense of important events, political issues, cultura
Refers to the total communication strategy conducted by a person, a government, or an
organization attempting to reach and persuade an audience to adopt a point of view.
Those who sought to advance a clients image through med
lightweight maganetized strands of ribbon that make possible sound editing and
multiple-track mixing; instrumentals or vocals can be recorded at one location and later
mixed onto a master recording in another studio
the recording of two s
the vast network of telephone and cable lines, wireless connections, and satellite
systems designed to link and carry computer information world wide
the original internet, designed by the US defense department's advanced research
Puffery v. Deception. How can the FTC regulate deception?
Puffery: Claims may be false, but nobody can prove they are wrong so they aren't really
lies. Puffery is Legal
Deception: ads with the intention to deceive. illegal.
FTC has power to make companies
Media effects research
attempts to understand, explain, and predict the effects of mass media on individuals
the main goal of this type of research is to uncover whether or not there is a connection
between aggressive behavior and violence in
Group Ad Analysis
In my peer review of my group members Ad analysis I found a lot of good evaluations
that he had made with his Sprint IPhone ad in Sports Illustrated. I think that he touched on the solid
Media Use Report
Media is a part of my everyday life nowadays and plays a huge part in the
development of our society. For me personally it means so much, whether it has to do
with the fact that i'm always on the phon
W 9:00 a.m.
Exam Review(Answers in Bold)
1) What is Media Convergence?
1. A term that media critics and analysts use when describing all the changes currently
occurring in media content and within media companies
2. Social M
Semiotic Ad Analysis
W 9:00 am
The magazine that I have chosen for my advertisement analysis is Forbes magazine. As
many already know, Forbes is a magazine of high ethics, sophisticated eloquence, and is often
known for its a
Production Style Scenes
Modes of Prod.
The TV show that I have chosen for analyzation is Friday Night Lights(the TV series). After
watching episode 1 of season 1, I noticed that it utilized both techniques of production. Ear
Formalist Music Genealogy
W 9:00 a.m.
The song I have chosen for analysising for week 6 is my current newly found favorite song
called Every Morning By Pat Jamieson otherwise known as Solo (http:/www.youtube.com/watch?
W 9:00 am
List of possible diary proposals
What TV show engages you the most and why?
What do you consider what is popular and what is not?
Look at three different advertisements and tell which one is th
My father, a current Colonel in the army, whom works in the Pentagon in Washington
DC, is the person I have decided to interview(he currently works in the public relations department of
the army). When I asked him a
Youtube Video Analysis
Youtube link: http:/www.youtube.com/watch?v=c_Ue6REkeTA
One thing that has engulfed the social media culture in the past month is the Kony 2012
sensation. It has completely underlined h
music that mixes gospel, blues, and urban and southern black styles with slower more
emotional and melancholic lyrics
music performed by untrained musicians and passed down through oral traditions; it
encompasses a wide range of music, fro