CH 10 OUTLINE
A. Reaching Diverse Audiences
a. Hispanic markets represent fastest growing segment of emerging multicultural market.
b. It is important to focus on marketing to all consumers
i. Not til the 1980s did they
B. The Nature of the Public Relatio
Final Exam Review Sheet
The final exam is comprehensive. You are responsible for all reading materials and
lectures covered in class. The exam will consist of approximately 80 objective questions,
and one or two essays.
While you are responsible for all o
CH 5 OUTLINE
A. Research and Campaign Planning
a. Research is essential to campaign planning
b. Ex. Online and oral surveys like used for University of Georgia
B. Four Essential Steps of Effective Public Relations:
Public Relations a process by series of actions that bring about a result.
o Variety of Definitions including:
Deliberate- intentional, designed to influence, gain understanding,
provide information, and obtain feedback