PRESENTED BYPRASHANT SHARMA
If you get your passengers to their destinations when
they want to get there, on time, at the lowest possible
fares, and make darn sure they have a good time doing
it, people will fly your
1. To Understand the Sensory Dynamics of
2. To Learn About the Three Elements of
3. To Understand the Components of Consumer
Imagery and Their Strategic Applications.
1. To Underst
1. To Understand the Types of Human Needs and
Motives and the Meaning of Goals.
2. To Understand the Dynamics of Motivation, Arousal
of Needs, Setting of Goals, and Interrelationship
Between Needs and Goal
Session 6, MM2
What are the important trends in marketing
What are the keys to effective internal
How can companies be responsible social
How can a company improve its marketing
Capturing the new value
segment in medical devices
Chris Llewellyn, Dmitry Podpolny, and Christian Zerbi
The growing demand for products that are good enough
and competitively priced has pushed medical-product
manufacturers to develop strateg
Delhi School of Business
July 07, 2015
What is Consumer Behaviour?
2 Minute Task
Take two minutes to write down what Consumer
Behaviour means to you; how would you
define or describe it?
The Intuition Trap
Ethics in Marketing
Introduction and Definitions
Moral principles and values that govern the
actions and decisions of an individual or group.
Moral principles and values that guide a firms
DELHI SCHOOL OF BUSINESS-VIPS TEHINCAL CAMPUS.
METRO BIKES COMPANY PVT. LTD.
The document is the marketing plan of the metro bikes. This defines how they would explore the US
market and increase the revenue.
Let S(m, n) be the sum of all prime numbers from mth prime number to nth prime
number(both included). Then S(11, 20) S(1, 10) is
3) Neither even nor odd
4) Cannot be determined
All prime numbers except 2 are odd.
26 March 2015
"Whether you are a CEO or a supervisor, the
place to start is yourself.
Engagement is contagious.
If you are engaged in what you are doing,
people pick up your excitement and will want to
MUMBAI. MAY 3, 2011
The New SEC
THE NEW SEC SYSTEM
What is the
new SEC system?
How do we classify
in the new SEC system?
What are the
advantages/ drawbacks 0
of the new SEC system?
How was the
Utmost dependence on Human Capital
The most vital link in this chain of food delivery is human capital. The
procedures could have been laid down over a century ago, but it is the
implementation of the procedures that makes the system work. The Mumbai
7 November 2012
1. Conduct training
2. Develop training
7. Measure training
3. Review available
5 February 2015
Selection Interview - Why?
Obtain additional information
Clarify information gathered through application form, tests,
Pooling and reconciliation of conflicting information essential
Absence of reliab
9 February 2015
Objective of Training
Orient employees with company policies, objectives, culture
Make employees better equipped
Ensure optimal performance of employees
Orientation / On boarding
Feel welcome and
2 February 2015
HR Planning and Forecasting: indicates critical
Candidate pool: External and Internal
Application and initial interview: creation of shortlist
Selection tools: tests, background che
Presented ByPrashant Sharma
General Electric Company or GE, is an American
multinational conglomerate corporation incorporated
in Schenectady, New York and headquartered in
Fairfield, Connecticut, United
Learning from the session on 10th Mar 2015
The learning from the session is as follows The main thing which I learned is that things are very simple in life but we make them
I also learned how an individual should b
Learning from the session on 19 Feb. 15
The session started with the example of Greece out from euro zone. We study about its
implications and the main issues. We also study the impact of this on other currencies and
IT Sector in INDIA- a macroeconomic
Consists of two major components:
Business Process management
Major IT hubs:
Delhi & NCR
Major Indian IT Players
Management Information System
Prof. Biswajit Mahanty
Department of Industrial Engineering & Management
Indian Institute of Technology, Kharagpur
Lecture No. #28
So, we were discussing; we trigger to objective oriented analysis and design the
LEARNING AND CONSUMER
1. To Understand the Process and Four
Elements of Consumer Learning.
2. To Study Behavioral Learning and Understand
Its Applications to Consumption Behavior.
3. To Study Information Processing and
Assignment on case study
Training and Development at RVA: A non-profit organization
1.What is the difference between the three sectors (private public and non-profit
organization) profit and public?
They serve public ve
Human Resource Management
Introduction, Importance, Trends
22 January 2015
Many kinds of people .
HRM - Process an organization undergoes to manage
people in order to achieve its goals
Objective of HR Department
company has and
Recruitment and Selection
3 February 2015
Recruitment Yield Ratio
Internal Sources: Pros and Cons
Boosts staff morale
Saves recruitment costs
Reduces induction and training costs
Allows for succession planning
Candidate's actual pe
Plan - 4
METRO BIKES COMPANY PVT.
Metro Bikes Co. located in Gurgoan, India, is a
well-known company offering a full line of high
performance bikes and accessories
MOST TRUSTED BRANDS
Initially Nielsen conducted a survey for the
most trusted brands in India.
In 2014 Brand Equity added 17 new brands to
The study was carried out in 12 cities across
BRANDS & ATTRIBUTES
Case Analysis Note
Growing Share of a Customer Business
Case Analysis on Infosys
They are an End to end solution provider with ERP/SCM, Consulting,
Product & service vendors, Maintenance contracts and Business process
Indian Institute of Management
Revised on January 20, 2013
SEWA Trade Facilitation Centre
On March 4, 2009, Ms Reema Nanavaty, Chairperson, and Ms Mona Dave, Chief Executive
Officer, of SEWA Trade Facilitation Centre (STFC) were revi