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MKT 609

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    • Profile picture
    Jan 18, 2017
    | Probably wouldn’t recommend.

    This class was tough.

    Course Overview:

    The class is okay, a lot of busy work, and she makes you do not one, but two groups projects. Doing group projects in person is hard enough, online nearly impossible, someone always ends up doing more work. Also, this class is for graduate and undergrads, for grads they make you pay to do a case study, so I learned nothing, because the class was not geared towards adults, but kids really.

    Course highlights:

    We did a simulation of an email marketing, and PPC campaign, but it was for 6 year old digital cameras, so not really relevant unless you want to sell cameras. She also makes you record a discussion using this program called Voicethread, and has odd duedates, of Wednesdays.

    Hours per week:

    6-8 hours

    Advice for students:

    If you have to take it, take it, she is the only one that Hays has teaching this type of course. Not sure what qualifies her to teach social media marketing as I do not see that she even has her own accounts that have a large number of followers. You will learn more from a Hootsuite course then from her.

    • Fall 2017
    • Emi Moriuchi
    • Yes
    • Many Small Assignments Group Projects Participation Counts


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