Many sport agencies began by representing athletes.
o Mark McCormack
Large multiservice agency firms have evolved to include sport marketing and
global event management.
Highly competitive industry:
o Client pool is
Intro to Sport Management Exam 1
February 16, 2016
Chapter 1- History of Sport Management
o Pro Tournaments
Primary Theme: Grow in response to broad social changes and/or
to address social issues
HSES289 EXAM 2
Chapter 7Youth Sport
provide positive influences on adolescents at a crucial juncture of
History: School Sports
youth athletic participation predates the formation of the U.S.
and the U.S. Constitution
Intro to Sport Management: History
Management structures: building blocks
structures grow in response to broad social changes and/or to address
specific social issues