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Building & Sustaining Strategy: BMW
Building & Sustaining Strategy:
Bayerische Motoren Werke (BMW) Automotive
Eileen Quek Cun Hwee
University of Gloucestershire, TMC Academy Singapore
Despite the cont
KEY PERFORMANCE INDICATORS
If we compare revenue of BMW In the 2014 financial year, Group revenues rose by
5.7% to 80,401million compared to 2013*. Despite considerable investment in future
technologies, increased intensity of competition and higher perso
CURRENT BUSINESS STRATEGY OF BMW GROUP
The business strategy of BMW Group is based on having a powerful brand image. This strategy forms the
foundation of the success of the BMW Group. BMW Group believes in maintain core values as technology,