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    DorothyE.Harpool, DeanE.Headley, RobertaU.McKee, GaylenN.Chandler, StephenS.Porter, DharmaDesilva, JohnC.Broberg, DonaldW.Hackett, CharlesL.Martin
Number of courses:
20

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MKT Documents

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MKT Flashcards

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  • 19 terms

    Term:

    Customer Insights

    Definition:

    Fresh understandings of customers and marketplace derived from marketing information that become the basis for creating customer value and relationshipsdefinition

    • Chapter 4 - Managing Marketing Information to Gain Customer Insights
    • 19 terms
    • Vocabulary for Chapter 4 - Managing Marketing Information to Gain Customer Insights. Find, create, and access Principle Of Marketing, flashcards with Course Hero.
  • 26 terms

    Term:

    Consumer buyer behavior

    Definition:

    The buying behavior of final consumers -- individuals and households that buy goods and services for personal consumptiondefinition

    • Chapter 5 - Consumer Markets and Consumer Buyer Behavior
    • 26 terms
    • Vocabulary for Chapter 5 - Consumer Markets and Consumer Buyer Behavior. Find, create, and access Principle Of Marketing, flashcards with Course Hero.
  • 15 terms

    Term:

    Marketing Environment

    Definition:

    The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.definition

    • Chapter 3 - Environment
    • 15 terms
    • Vocabulary for Chapter 3 - Environment. Find, create, and access Principle Of Marketing, flashcards with Course Hero.

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