BUS 363 Exam III Essay Questions
Understand the components of the communication model in Figure 16.1. How does each
component relate to marketing communications? Why is it important to understand?
Identify one component of the elaboration like
For each exam, be prepared to answer additional questions based on class discussion over the
supplemental books and readings.
Exam 2 Questions
1. Identify three products that are either goods or services, and explain how each one could be
thought of as an
Erika and Leslie
Exam I Review
1. Identify and briefly explain the three stages of marketing. Using an example of a product
of your choice, explain how the product might be marketed at each stage. Finally, explain
how the current era of marketing relates