Not too easy. Not too difficult.
This class is helpful because it not only stimulated my interests towards the marketing career but also it helped me become aware of better strategies to use other resources I have to create, innovate, and become an entrepreneur.
The class most important content included Consumer behavior, Promotional mix, and Successful Start-ups. Outside the main "Principle of Marketing" book, the class required us to read "Contagious" by Jonah Berger, a professor at Wharton School of Business. I learned that every successful "video" or "content" that goes viral uses one of the six principles of marketing (STEPPS) presented in his book. STEPPS stands for Social currency, Trigger, Emotion, Public Awareness, Practical Value, and Stories. Berger uses narratives to illustrate each of these principles and mostly presents a finite and easy read on "Why Things Catch On". This class helped me learn how to successfully launch a product and achieve a personal business related goal.
Hours per week:
Advice for students:
To succeed in this course, a student must be present, able to pay attention to details and take good notes. All the content of this class seems interesting but can be confusing. It also requires having a solid social media and viral content awareness in order to be on top of this class.