The process and tools used to study
Descriptive or conclusive in nature
The process by which an individual
to form meaning
How we see the world around us
Before we select organize and
interpret information, we have to sense
do we sh
COMMUNICATION AND CONSUMER
ELEMENTS OF THE COMMUNICATION
HOW DOES MARKETING
THE AIDA MODEL
After the customer is
What is Personality?
Personality is who you are!
The inner psychological characteristics that both
determine and reflect how a person responds to
his or her environment.
Response to Ads
When, Where, and How to Consume
Fashion accessory versus Nail covering
What difference will positioning make?
Fire and Ice; Berry Bon Bon?
Needs and Motivation
MOTIVATION is the driving
force within i
QUESTIONS WE ASK AS MARKETERS
What drives consumers behavior?
Will consumers accept a new product?
Will consumers accept a new idea?
Will consumers like the new package design?
A learned predisposition to behave in
The Motivation Process
As marketers why are w
The study of how consumers make
decisions to evaluate, purchase, use, and
dispose of products and the factors which
influence these decisions.
Why Study Consumer Behavior?
Consumer Behavior and the
Cognitive versus Emotional
High versus Low-involvement
Optimizing versus Satisficing
Compensatory versus Non-Compensatory
Cognitive versus Emotional
Cognitive: Rational; Driven by
When Amazon decided to enter the Indian e-commerce market, it was clear from the outset that
something would have to give. That something was the very bu
Net Investment Outlay :
Less : Depreciation :
Add : Post Tax Salvage Value
Cash Flows for the life of equipment :
2a) Expected Revenue = $3.5 Million
Tax rate = 40%
Revenue after tax = $2.1 million.
Shares Outstanding = 6,00,000
EPS under current capital structure = $2.1/6 = $3.5
b) Under proposed structure, interest = $6 million *8% = $.48 million
PBT = 3.02
PAT = 1
Q1. Discuss if Company event need to raise money?
Ans. Workbrain Corp. is a newly formed Canadian Based Company. The company in
order to achieve the market dominance had to grow in product breadth, industry
coverage and distribution channels. The company
Total Dollar Return on Investment = Sale Price - Purchase Price + Dividend
Return in Dollars
Number of shares
Total Dollar Return
=1200*1.6 = $1920
Percentage Return = (Sale Price - Purchase Price + Dividend)/Purchase P
The price of any asset is the present value of the future cash flows.
FCFF = Net Income + Non Cash Charges + Interest Expense (1 - Tax Rate) - Net Fixed Capital Investmen
Non Cash Charges :
TRENDS IN FOREIGN
Causes of Trade Deficit In India
MEASURES TO CORRECT DEFICIT IN
BALANCE OF TRADE
BALANCE OF TRADE AND BALANCE OF
Balance of Trade refers to difference in the export and import of
Financial Ratios of
Book Value per share (in $)= (Total Shareholders Equity Preferred Equity) / Total Outstanding Shares
Dividend Pay Out Ratio = (Dividend Per Share / Earning Per
Earning Per Share (in $) =
Desired ending inventory
Less: Beginning inventory
Pounds of fruit
Required for production
Desired ending inventory
1. A derivative is a financial instrument that has an underlying asset,
notional amount or provision payments that requires little or no
investment and the final settlement is made at net amount. Financial
Accounting Standard Board has been intended to im
Davis & Sons has a defined benefit plan for its employees. The information below relates to its pension plan and related obligations
for 2011 and 2012.
Pension Plan Assets (beginning)
It is all about take charge of your finances. An Interest is cost of borrowing money which is paid by
borrower to the lender for utilizing his sum of money. This can be calculated in two ways: Simple Interest
and compound interest.
Simple Interest is calc
Role of the financial institutions and financial markets in our economy
In finance and economics, financial institution is an institution that conducts financial transaction such as
investment role and act as a financial intermediary. The services provide
What Is A Special
Economic Zone ?
Special Economic Zone (SEZ) is
a specifically delineated duty-free
enclave and shall be deemed to be
foreign territory for the purposes of
trade operations and duties
SEZs in India :A Quantitative
Assessment of Costs and
Benefits and costs: Theoretical approaches
Net Benefits: A quantitative assessment
Benefits and costs : Qualitative analysis
Brazilian Software Co
US Based Mineral
USD 15 million
We find that US Based mineral extraction co has an absolute advantage in both the markets because
Create the following table using Microsoft Access:
Insert 15 Meaningful records like.(Before inserting data read the queries, and insert proper
data so that every query gives results)
Execute the following SQL queries.
1. Why is Commonwealth Care Alliance targeting a population that most insurers tried to
Commonwealth care alliance is a non profit Organization providing Medical care to low income,
disabled and elderly person. It targets a population that most ins
As we know forensic means relating to the application to a scientific knowledge to a legal problem or
usually use in the court of law
Foreinsic accounting means a legal term of using accounting skillls to investagate fruad an to analyse