Not too easy. Not too difficult.
The class was a great learning opportunity. It followed Kotler's Marketing Management text but called for self research for many interesting discussion topics.
The course focused on the key factor in marketing from a management perspective. The 4ps, business-to-business marketing, and personal market techniques.
Hours per week:
Advice for students:
Be willing to read, learn, and research interesting topics while exchanging your thoughts with the class. Additionally, the student needs to apply the cumulative knowledge learned in a compndining midterm into final research paper.