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MKT 570

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  • Average Rating

    4.0/5
    Overall Rating Breakdown
    • 1 Advice
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  • Top Course Tags

    Final Paper

    Great Discussions

    Lots of Writing

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    • Profile picture
    Jun 23, 2016
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    The class was a great learning opportunity. It followed Kotler's Marketing Management text but called for self research for many interesting discussion topics.

    Course highlights:

    The course focused on the key factor in marketing from a management perspective. The 4ps, business-to-business marketing, and personal market techniques.

    Hours per week:

    3-5 hours

    Advice for students:

    Be willing to read, learn, and research interesting topics while exchanging your thoughts with the class. Additionally, the student needs to apply the cumulative knowledge learned in a compndining midterm into final research paper.

    • Spring 2016
    • Hinkes
    • Yes
    • Lots of Writing Great Discussions Final Paper

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