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University FAMILY NAME: .
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”a“ °f 't "m" a“ ”mam" '°°" STUDENT NUMBER: .
FORMAL EXAMINATION PERIOD: SESSION 1, JUNE 2015
BBA280 Week 8 Lecture Notes
Business Model Patters
Multi sided platforms
Open business model
Unbundling: Three fundamentally different types of businesses
Customer relationship business
Product innovation business
BBA280 Week 7 Lecture Notes
Mass marketing one to many
Segmented markets basis of income, age social status
Niche markets tailored to high specific segments
Diversification markets-? E.g. amazon
Multi-sided markets credit card companies