MKTG101 Marketing Fundamentals: Case Study
Chapter 3: Weighing in to get people more active
1. Explain the market research method used in the VicHealth study.
As part of the VicHealth study, an online survey was the predominant market research method util
MKTG PRICE NOTES
Functions of price
Management of Price is called Pricing and is based on overall organisational objectives.
Price is a measure of value for buyers and sellers
Sellers need prices to cover their costs (short and long term) and to provide s
CHAPTER 10 DISTRIBUTION NOTES
Marketing intermediaries are individuals or organisations that act in the
distribution chain between the producer and the end user (e.g. industrial buyers,
wholesalers, agents and brokers and retailers).
Homework Week 8
1. The Australian government recently enacted legislation to promote clarity in
pricing. How does this legislation benefit consumers? Can you identify any
downsides to this legislation for consumers or marketers?
2. Often, it appears that,
Effective solution of population aging in America
In the last five decades , the American population was estimated to have rocketed
about 135%.The number of old people who are more than 85 years old extremely
increased by about 350%.Meanwhile, the number
Marketing Lecture #1 Notes
Marketing: the activity, set of institutions and processes for creating, communicating,
delivering and exchanging offering that have value for customers, clients, partners
and society at large.
MKTG Lecture #3 Notes
A business activity that discovers information of use in making marketing decisions.
o Often outsourced to a specialist company and marketers often need to
provide a brief to market research agencies.
MKTG Lecture #4 Notes
The analysis of the behaviour of individuals and household who buy goods and
services for personal consumption.
o An understanding of CB informs marketing decisions including:
What product attributes will appeal
Integrating promotion mix elements
Marketing organisations have different promotional needs and finite financial
and other resources, so must choose from options in the promotion mix.
Those with large promotion budgets usually use multiple strategies.
Week 1.1 Overview of Finance and
Welcome to WACT101 and Course Administration
Overview of Finance and its Objectives
Interpreting Economic and Financial Data
Ethics in Finance
Introduction to Price and Valu
WMKT101 The Product
Product Life Cycle
define product and product attributes
describe the product life cycle, new product
development and the product adoption process
outline how an organisation can differentiate i
How To Analyse A Core Text
The following six-step guide can be used to closely investigate any text
about discovery. Students can use this guide to help them analyse the concept of
discovery in their prescribed text. Later they can use this same process t
What Is Discovery?
The word Discovery seems innately connected to humanity and usually
dredges up childhood images of exotic locations and intrepid explorers heading
out into the jungles to discover lost tribes, great treasures or other such
About The Speaker
Paul Keating was born in 1944, in Bankstown, in the inner west of Sydney.
He had an Irish-Catholic upbringing and went to school at De la Salle College in
Bankstown. His father was a boiler-maker and a union r
AREA OF STUDY AND TEXTS FOR THE COMMON
CONTENT OF STANDARD AND ADVANCED COURSES
In the Area of Study, students explore and examine relationships
between language and text, and interrelationships among texts. They
Q: Define the concepts and process within marketing, including what
generally is accepted as the focus of all marketing activities.
Marketing is the activity to satisfy customers needs and
wants profitably. These activities are not only selling and
Quiz name: Multiple Cash Flow Valuation
Nathan expects to receive $2 000 in one year's time and $4 500 in two years' time. If the interest rate
is 6% p.a. effective, calculate the equivalent amount of these cash flows today.
Quiz name: Annuity Valuation - Fundamentals
Which of the following describes an annuity?
A credit card bill of $3 000 that has to be paid in the middle of next month, with interest at 15% p.a.
Rental payments of $1 100 made fortnigh
MACQUARIE UNIVERSITY INTERNATIONAL COLLEGE
Total # Pages:
Techniques and Elements of Finance
Term & Year:
WACT101 Techniques and Elements of Finance
Topic 1 Overview of Finance and Ethics and Mathematical
In todays class, we will introduce finance from a practical perspective. Firstly, we will look at
Marketing Lecture #2 Notes
o Business source premier
o Emerald management
o Science direct
o Sage journals online
Industry & Market Information
o BMI Research
o Marketline advantage