Article 3: Fairness in Business: Does it matter and what does it mean?
Conflict by what we were taught and what we see
Why be fair?
o Utility- value we give it and a price to pay
o Its a virtue
o Positive consequences outweigh negative consequences
MKTG 3010-04 Fall 2016
Study Guide for Quiz 3
Place and Retailing
1. How do marketing channels add efficiencies? What are the basic functions performed by
2. What is meant by direct and indirect (retailer and wholesaler) marketing channels? What
Article 7: Whats at the core of corporate wrongdoing?
Good board members read body language, observe interactions, and view
facilities. They look at the contents of whistle-blower and customer hotline call-in
logs, employee surveys, performance evaluatio
Article 4: Building an Ethical Framework
10 questions executives should ask in order to initiate a culture that encourages
and sustains ethical conduct.
1. Relationship between ethics and other performance metrics in a company?
Cost of preventing an eth
Choices in unethical company:
Your perspective and situation
Not the organization
Your times to the organization
Out of the pot into the fire
Moral Decision Framework Types:
Accounting and Ethics:
What makes Accounting vulnerable?
1) External Pressures (Competition and PEST)
International standard variance
Society standard variance and conflict
2) Internal Pressures
Article 8: Markets and Morals
Do we want a society where everything is up for sale
Market Fundamentalism: the glorification of wealth over the last couple of
decades, to the celebration of opulence and to the emergence of new aristocracy.
Article 9: Mor
Article 49: First, make money, also, do good
The shared-value concept builds on those ideas, but it emphasizes profit-making
not just as a possibility but as a priority
Elaboration of the notion of corporate self-interest, or greed.
o The ability to add
Article 1: Thinking ethically
The first step in analyzing moral issues is GET THE FACTS
In addition to facts, resolving an ethical issue also requires an appeal to values
o Utilitarian approach
The ethical action is the one that provides the greatest g
5 Ps in ORGANIZATION
Mission needs integrity
Can a company have a soul? If so, where should it be?
Long term and durable
peoples negative feelings about their organizations are at the root of unethical
Article 31: Privacy and the Internet
Facebook privacy settings being unacceptable
Nobody has a clear view of where to draw the line on privacy matters online
Article 32: Automotive Black boxes raise privacy issues
Black boxes can give investigators inc