This class was tough.
If you are planning on working in the marketing area, this course is a must. It is a lot of reading and writing each week, but well worth it because it is applicable in most marketing settings. This is not a course for the faint of heart, there is a lot of work: writing multiple papers, multiple weekly posts, multiple weekly tests, and peer review. I was very happy with the practical knowledge, and the professor's knowledge. Be prepared for a tough grader, too.
Best class in the MBA program, as I am in the marketing field. Professor's experience really showed, and she was very fair. Highly recommend this course, but be ready to work hard.
Hours per week:
Advice for students:
Read all assignments and directions. This prof. Requires a lot of writing, so be able to commit to spending at least 5 hours a week on just the writing portion of the class.