Define the term "marketing"
What Is Marketing?
Marketing is a philosophy or a management orientation that stresses the
importance of customer satisfaction, as well as the set of activities used to
implement this philosophy.
Explain the concept of ethical behavior
The Concept of Ethical Behavior
Ethics refers to moral principles or values that generally govern the
conduct of an individual or a group.
Ethics consists of those unwritten rules we have develo
Discuss the external environment of marketing, and
explain how it affects a firm
The External Marketing Environment
Perhaps the most important decisions a marketing manager must make relate
to the creation of the marketing mix, a uniq
Discuss the importance of global marketing
Rewards of Global Marketing
The word global has assumed a new meaning, referring to a boundless
mobility and competition in social, business, and intellectual arenas.
Global marketing is mark
Understand the importance of strategic planning
The Nature of Strategic Planning
Marketing managers must create and maintain a fit between the
organizations objectives and resources and the evolving market.
Sustainability: the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities
to build profit and help the world at the same time.
baby boomers: the group of people in
MGT3580 Spring 2017 Chapter 1 Moodle Assignment #1
Choose one job title below (or a similar one) to search online for OM jobs. Research the major
qualifications and responsibilities for this position in the hiring adv
Northwestern State University
School of Business
Course Syllabus Spring 2017
This syllabus cover all sections of Marketing 3230.
Course Prefix and Title:
MKTG3230 Principles of Marketing
1. MKTG 3230-01N meets on TT at 12:30-1:45 in Russel