Hazelwood Farms provides local restaurants with organic fruits and vegetables that have been grown without the use of pesticides or chemical fertilizers. Hazelfield Farms is a
supplier of raw materials.
Which of the following is the latest round of World
80/20 principle holding that 20 percent of all customers generate 80 percent of the demand. Accessibility firm must be able to reach members of targeted segments with customized marketing mixes. Agents & brokers wholesaling
intermediaries who do not take
The Importance of Market Segmentation:
Market segmentation developed in the 1960s in response to growing markets with a variety of needs and in response to increasing competition.
Market segmentation assists marketers in developing more precise
Conditions of exchange: must be at least two parties; each party has something that might be of value to the other party; each party is capable of communication & delivery; each party is
free to accept or reject the exchange offer; each party believes it
Chapter 1 quiz
Redefining the business mission of a mattress manufacturer as "a good night's sleep" rather than
stating the mission as "the manufacture of high-quality mattresses" will:
a. help ensure the firm retains its focus on consumers
b. stifle cre
Chapter 1 video case quiz
When Small describes how his customers choose to purchase his clothes (by evaluating that his
brand is environmentally conscientious, whereas most other brands are not), which condition of
exchange is being met?
a. Each party ha
What you give up for what you get
Hedonic- emotional responses
Relationship marketing- strategy that focuses on keeping and improving relationships with customers. Assumes that many
Market segment: a subgroup of people or organizations sharing one or more characteristics that cause them to
have similar product needs.
Market segmentation: the process of dividing a market into meaningful, relatively similar, and identifiable
Marketing: The activity, set of institutions, and process for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and society at large.
Exchange: People giving up something in order to receive so
Selected Product: Custom designed apparel.
Scarcity-My product(s) will create scarcity because they will be custom designed or
graphically designed by me meaning there will be no competitor with that same
product. My products will also create scarcity by
One: Watch one of your favorite television shows. Record all of the television
commercials in one commercial break (at least seven ads). Identify the appeal used
in each one. Were the ads effective? Why or why not?
Also, consider the comparison of these a
Northwestern State University
School of Business
Course Syllabus Spring 2017
This syllabus cover all sections of Marketing 3230.
Course Prefix and Title:
MKTG3230 Principles of Marketing
1. MKTG 3230-01N meets on TT at 12:30-1:45 in Russel
MGT3580 Spring 2017 Chapter 1 Moodle Assignment #1
Choose one job title below (or a similar one) to search online for OM jobs. Research the major
qualifications and responsibilities for this position in the hiring adv
Sustainability: the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities
to build profit and help the world at the same time.
baby boomers: the group of people in
Understand the importance of strategic planning
The Nature of Strategic Planning
Marketing managers must create and maintain a fit between the
organizations objectives and resources and the evolving market.
Discuss the importance of global marketing
Rewards of Global Marketing
The word global has assumed a new meaning, referring to a boundless
mobility and competition in social, business, and intellectual arenas.
Global marketing is mark
Discuss the external environment of marketing, and
explain how it affects a firm
The External Marketing Environment
Perhaps the most important decisions a marketing manager must make relate
to the creation of the marketing mix, a uniq
Explain the concept of ethical behavior
The Concept of Ethical Behavior
Ethics refers to moral principles or values that generally govern the
conduct of an individual or a group.
Ethics consists of those unwritten rules we have develo
Define the term "marketing"
What Is Marketing?
Marketing is a philosophy or a management orientation that stresses the
importance of customer satisfaction, as well as the set of activities used to
implement this philosophy.