Chapter 1 Marketing in Today's Economy
1. Among the fundamental changes to marketing and business practice in todays economy is the
dramatic increase in the availability of information. This increase in information has created a shift in
Chapter 2 Strategic Marketing Planning
1. Which of the following statements best describes the nature of a marketing plan?
a. It clearly outlines the organizations mission and vision.
b. It outlines how the organization will raise capital
Buying a Home Project
901 Sugar Pine Court
Madisonville, LA 70447
The purchasing of a home is a common dream or practice undertaken by many people. Typically
it is the desire of most families and individuals to o