GEOLOGY 105 - GEOLOGY AND MAN
Instructor: Mrs. Elisabeth Boudreaux
Office: Hamilton Hall, Room 317
Office Hours: By appointment only
This course is aimed at providing non-geology majors with the necessary kn
The evolution of
Babylon, 3000 BC:
First paper mill:
Samarqand, Persia, 751
Extensive use of town criers
The psychology of advertising
Perception and persuasion
The personalized way we sense, interpret, and
comprehend various stimuli
Persuasion: A ch
What is advertising?
What does advertising do?
What is advertising?
What does advertising
Advertising = the structured and composed nonpersonal communication
of information, usually paid for and usually persuasive in nature, about
The systematic gathering and analysis of
information to help develop or evaluate
advertising strategies, individual ads, and whole
Methods of research
Steps of research
Types of res
Ad agency = an independent organization of
creative and businesspeople who specialize in
developing and preparing
marketing and advertising plans,
advertisements, and other promotional tools,
in purchasing advert
Social aspects of
Advertising to children
Deception in advertising
Factually false claims are considered deceptive
Test: what reasonable people
Portfolio Requirements for Advertising Students
Undergraduate Communication students have to assemble a portfolio of original work created over the
course of their studies.
This portfolio will be a valuable tool in your job search process after graduation
Principles of advertising
Instructor: Lucian Dinu, Ph. D.
Office: Burke 108
Office Hours: M/W: 2:15-3pm; 5:15-6:15;
T: 1:45-3pm; R: 2-7pm.
According to the UL catalog, this course introd
Cover letter (maybe)
12-20 professionally executed pieces
Fewer is better
Quality is paramount
Best first, second best last, very strong in the middle
Don't include anythin
Combining two or more previously unconnected objects
/ ideas into something new.
of creativity in ads
Make a point
Which of the following is a typical issue to
consider in advertising ethics?
Freedom of speech
All of the above
What do the FTC initials stand for?
Food and Trade Commission
Which of the following is NOT a defining
characteristic of advertising?
B. Paid for
E. By identified sponsors
According to Sterns advertising model, which
of the following would be a persona?
Legal aspects and
ethics in advertising
Social responsibility: Doing what the society
views as best for the welfare of the
community and/or its people
Pro bono work
Support of social causes
Influence on elections